Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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Tag Archives: Pets
Halloween Spending 2012: Talk About Scary!
If you’ve read my book, Shiny Objects, you know I can’t resist a good story on how much Americans spend on their pets – talk about scary. Halloween is just around the corner and it looks like spending on All … Continue reading
Posted in Uncategorized Tagged 2012, Halloween, pet costumes, Pets, pumpkin, Shiny Objects, spending, spooky, Top 10 pet costumes 20 Comments
The Real St. Valentine’s Day Massacre
Do you feel, like the graphic poster above suggests, that you must spend your hard-earned money on Valentine’s Day to show others how much you care? Apparently, many of us do. The National Retail Federation (NRF) forecasts that Americans … Continue reading
Posted in Uncategorized Tagged 2012, candy, jewelry, massacre, Pets, spending, Valentine's Day 22 Comments
Consumers Gone Wild
There is a particular section of my upcoming book, Shiny Objects, which exposes the crazy things we do as consumers. I refer to the short vignettes that appear throughout the book as “Consumers Gone Wild” (CGW). The opening CGW … Continue reading
Posted in Uncategorized Tagged billions, Consumers Gone Wild, Halloween, pet costumes, Pets, spending 12 Comments