Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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Tag Archives: shopping
We’re all familiar with it – The Golden Rule: “Do unto others as you would have them do unto you”. This sentiment appears to be universal. It’s golden in its simplicity, that we would treat others as we would like … Continue reading