Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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Tag Archives: money
With all of the excitement over the now $550 million Power Ball lottery, I thought I would share with you a brief excerpt from my book (Pages 151-152), Shiny Objects: Why we spend money we don’t have in search of … Continue reading
Happy Holidays All, Just a quick note to let you know that Shiny Objects was reviewed on page C9 of Today’s Wall Street Journal (Saturday, November 26). Here’s the link: http://online.wsj.com/article/SB10001424052970203699404577048012935449958.html Sincerely, Dr. Roberts
Santa better have a pretty big sleigh this year. The National Retail Federation (NRF) estimates that holiday sales for 2011 will increase 2.8% to a whopping $452.9 billion. That’s a generous $3,566.14 per household in the US (127 million … Continue reading
Photo: New York Times. I am convinced that self-control is one of the most important attributes we possess as humans. It affects how we spend our money, our relationships, our productivity at work, and even our happiness. Without … Continue reading
People and cultures assign many names to objects that are important to them. Take for example, the indigenous Sami people of the frozen arctic. Their homeland largely encompasses the northern most regions of Norway, Finland, Sweden, and the Kola … Continue reading