Dr. Jim Roberts
Dr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.Buy Shiny Objects! (Click Below)
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Tag Archives: money
$550 Million Power Ball Lottery = Happiness?
With all of the excitement over the now $550 million Power Ball lottery, I thought I would share with you a brief excerpt from my book (Pages 151-152), Shiny Objects: Why we spend money we don’t have in search of … Continue reading
Posted in Uncategorized
Tagged $550 million, everyday pleasures, happiness, lottery winners, money, Power Ball Lottery, Shiny Objects
6 Comments
Alert! Shiny Objects Reviewed in Today’s Wall Street Journal!
Happy Holidays All, Just a quick note to let you know that Shiny Objects was reviewed on page C9 of Today’s Wall Street Journal (Saturday, November 26). Here’s the link: http://online.wsj.com/article/SB10001424052970203699404577048012935449958.html Sincerely, Dr. Roberts
Posted in Uncategorized
Tagged happiness, James A. Roberts, Megan Mcardle, money, Shiny Objects, spend, spend it or save it, Wall Street Journal
7 Comments
Santa Clau$ is Coming to Town
Santa better have a pretty big sleigh this year. The National Retail Federation (NRF) estimates that holiday sales for 2011 will increase 2.8% to a whopping $452.9 billion. That’s a generous $3,566.14 per household in the US (127 million … Continue reading
Posted in Uncategorized
Tagged Christmas, holiday season, money, National retail federation, sales
11 Comments
Monkey See, Monkey Do
Photo: New York Times. I am convinced that self-control is one of the most important attributes we possess as humans. It affects how we spend our money, our relationships, our productivity at work, and even our happiness. Without … Continue reading
Posted in Uncategorized
Tagged happiness, money, relationships, Rhesus monkeys, self-control
8 Comments
You Say “Pelf”, But I Say “Cabbage” ………….
People and cultures assign many names to objects that are important to them. Take for example, the indigenous Sami people of the frozen arctic. Their homeland largely encompasses the northern most regions of Norway, Finland, Sweden, and the Kola … Continue reading
Are You a Spendthrift or a Tightwad?
If you had to describe your money management style, would you say you’re more “miserly” or more of a “spend thrift”? Does it take a crow bar to separate you from your money even for things you need or does … Continue reading
Posted in Uncategorized
Tagged happiness, moderation, money, obsession, spendthrift, tightwad
8 Comments