If you’ve read my book, Shiny Objects, you know I can’t resist a good story on how much Americans spend on their pets – talk about scary. Halloween is just around the corner and it looks like spending on All Hollows Eve is heading for another record. The National Retail Federation (NRF) predicts Americans will shell out $6.86 billion (one billion = 1,000 million) on Halloween in 2012. The average person will spend $79.82 on spooky decorations, frightening costumes, and candy. That’s an increase over the $72.31 we spent last year.
We will spend an average of $28.65 on costumes for us two-legged beings – a total of $2.5 billion. But we won’t stop there. We will cough up an additional $310 million on costumes for our pets, yes, that’s $310 million. If you haven’t had enough already, I was able to secure the Top 10 pet costumes for 2012:
3. Hot dog – perennial favorite of mine
7. Bowties, fancy collars, etc.
8. Pirate – see my last year’s Halloween blog
Although it didn’t make the top 10 list, and I hope you’re sitting down, 3.3% of those buying costumes for their pets will dress their dog up as a cat – will the fun never end?
Laurie Taylor, A VP at Petsmart (which sells a lot of pet costumes) exclaimed, “Dogs like to wear them, dogs know when they look good” (WSJ, 10-24-12, D3). Halloween spending – truly a spooky tail (pun intended).