Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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Tag Archives: spending
You can imagine my disappointment when I discovered that the SHINY OBJECTS found on Mars was not a copy of my new book, Shiny Objects: Why we spend money we don’t have in search of happiness we can’t buy. In … Continue reading
If you’ve read my book, Shiny Objects, you know I can’t resist a good story on how much Americans spend on their pets – talk about scary. Halloween is just around the corner and it looks like spending on All … Continue reading
This may all be just a bunch of monkey business, but Saturday’s Wall Street Journal (4-1-2012, C11) had a great article about the consumer behavior of monkeys (Capuchins to be more precise).1 Laurie Santos, a young scientist at Yale University, … Continue reading
Taco Bell, McDonald’s, Wendy’s, BK, Schlotzsky’s, Red Lobster, Chili’s, Panda Express, Olive Garden, Dairy Queen, Denny’s, KFC, and even Long John Silver’s, are all like members of the family to many of us. As Americans, we love to eat out. … Continue reading
Do you feel, like the graphic poster above suggests, that you must spend your hard-earned money on Valentine’s Day to show others how much you care? Apparently, many of us do. The National Retail Federation (NRF) forecasts that Americans … Continue reading
Hello Everybody, Yesterday (December 19th) the Yahoo! Finace page ran one segment of an interview I taped while in NYC two weeks ago. Here’s the link to the interview: http://finance.yahoo.com/blogs/daily-ticker/think-buying-holiday-season-material-possessions-won-t-140216925.html Merry Christmas to all!