Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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Author Archives: jim_roberts
Hello All, I have been absent from posting for some time but wanted to make available to you my cell phone addiction quiz that was posted on Yahoo!Tech’s web site three months ago. It created quite a stir and generated … Continue reading
Here’s a link to a brief interview I did about cell phone addiction that was part of a segment on “nomophobia” that appeared on the Today Show, May 14, 2015. Link: http://www.today.com/video/are-you-addicted-to-your-smartphone-445368387662
My research (with friend and colleague Steve Pirog) on cell-phone addiction, http://www.akademiai.com/content/q41011j715q26n7h/, has created quite a media stir recently. Coverage has even jumped “the pond” with coverage by The Daily Mail of the UK: http://www.dailymail.co.uk/news/article-2241326/It-s-probably-better-talk-How-checking-phones-60-times-day-driving-away-friends.html. The most commonly asked question … Continue reading
With all of the excitement over the now $550 million Power Ball lottery, I thought I would share with you a brief excerpt from my book (Pages 151-152), Shiny Objects: Why we spend money we don’t have in search of … Continue reading
In my last post, I promised we would take a closer look at gratitude. Since we are only a few days from Thanksgiving, I thought this might be important territory to cover. People who study this kind of thing, define … Continue reading
It’s that time of the year again, when families far and wide gather to give thanks for the blessings bestowed upon them over the past year. Don’t forget to add a generous helping of food, football, and of course, shopping. … Continue reading
Despite the somewhat rocky economy, Hermés, a retailer of upscale leather accessories and fancy silk scarves, can hardly keep their shelves stocked with their toney merchandise. Hermés’ starter Birkin leather handbag retails for $6,130. The upscale retailer tallied a 24 … Continue reading
It’s seldom that you can find much that’s funny about our preoccupation with Shiny Objects, but I think I just might have. I have tried this joke out on several live audiences to a chorus of snickers and even a … Continue reading