Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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People and cultures assign many names to objects that are important to them. Take for example, the indigenous Sami people of the frozen arctic. Their homeland largely encompasses the northern most regions of Norway, Finland, Sweden, and the Kola … Continue reading