Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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Tag Archives: Black Friday
Gratitude \Grat-i-tood\ (n): Thankfulness
It’s that time of the year again, when families far and wide gather to give thanks for the blessings bestowed upon them over the past year. Don’t forget to add a generous helping of food, football, and of course, shopping. … Continue reading
Posted in Uncategorized Tagged Black Friday, gratitude, gratitude journal, happiness, Thanksgiving 8 Comments
Black and Blue Friday
Things got a little nutty at Walmarts across the nation on Black Friday. As I mention in my new book, Shiny Objects: why we spend money we don’t have in search of happiness we can’t buy, the events of … Continue reading
Posted in Uncategorized Tagged Black Friday, Shiny Objects, Waffle maker riot, Walmart 17 Comments
YOUR BRAIN ON BLACK FRIDAY
It’s true, shopping is a drug for many of us. Like any other activity that brings us pleasure (illicit or otherwise), we can become shopping addicts. When confronted with the exhilarating sights and sounds of a big sale – … Continue reading
Posted in Uncategorized Tagged Black Friday, Black Midnight, dopamine, serotonin, shopping, Thanksgiving Day 14 Comments