Graduate students in Baylor School of Education’s (SOE) Sport Management program joined the roar of a Dell Diamond stadium crowd with cheers and claps as they enjoyed a game of the Round Rock Express minor league. But they weren’t there for the baseball action; they were there to see sports marketing in action. As the sweltering Texas sun finally sank over the horizon, Dr. Jeff Petersen’s marketing class settled in for the Triple-A game, ending a full afternoon visit to the stadium, where the students met with sports marketing professionals and toured Dell Diamond — all facilitated by Round Rock Express General Manager Tim Jackson, BA ’08, MSEd ’09, graduate of the Sport Management Program.
“The biggest thing is just getting [students] exposure,” said Petersen, Ph.D., associate professor in the Department of Educational Leadership. “We do this summer trip where we come here and get an immersive experience by visiting with the front office staff, touring the facility from a marketing perspective, and then watching some of the marketing happen.” Petersen has been taking his sports marketing classes to Dell Diamond for five years. Continue Reading →