Urban Renewal

By Geoff Hunt, Audio and Visual Curator

Amicable (ALICO) Building, Waco, TX., c. 1926 — This Fred Gildersleeve image shows the Amicable Building in about 1926. Waco’s famous Old Corner Drug Store occupied a wing of the street level at the time. This same part of the building is still attached, as can be noticed in the modern image of the structure below. The original design of the front and side facades are evident, as well as the original design of the first few upper floors. General photo files: Waco–Business–Amicable Life Insurance Building (Exterior).

Between 1958 and 1978, Waco underwent major changes through the federally funded Urban Renewal Agency of Waco. Areas impacted included numerous city blocks between LaSalle Avenue and Waco Drive. The project greatly affected the city’s people, businesses, schools, and buildings.

Between 1964 and 1966, the city’s landmark ALICO (American Life Insurance Company) Building received major updates as well. The largest and most significant addition to the structure was the ALICO Inn and its convention facilities. The 22-story ALICO Building, originally known as the Amicable Building, was completed in 1911, and designed by architects Roy E. Lane and Sanguinet & Staats. When built, it was the tallest office building in the southwestern United States. Its location was once in the city’s central business district, and it was a vital part of the city’s economy. To remain that way, it needed to keep pace with the rapidly changing business climate of Waco in the 1950s and ’60s.

The ALICO Center Building, ALICO Inn, Waco, TX, 1966 (6) — This view from 5th Street shows the changes in architecture to the original ALICO office building and adjoining conference center and hotel. Most of the façade still remains, but seeing the 1966 structure helps give an idea of the architects’ original intent with the building’s design. General photo files: Waco–Urban Renewal–Business–Alico Center.

With the closing of the Roosevelt Hotel and its conversion into a retirement facility, more downtown hotels were needed, and the Waco Chamber of Commerce was receptive to ideas like the creation of the ALICO Center. The city wanted to attract conventions and shoppers to the downtown area. The center’s proposal was initiated by 29-year-old architect Jay Frank Powell, owner of Down-Tel Corp., a company specializing in building motels in downtown areas. According to the September 20, 1964, Waco Tribune-Herald, the Waco Chamber, when presented with the ALICO Center plan: “pounced on Powell like a piece of beef dangled before a starving lion.”

The ALICO Center Building, ALICO Inn, Waco, TX, 1966 (8) — A passing image of the ALICO Inn and Conference Center soon after construction in about 1966. The view from Austin Avenue was far different from what had been there before the addition. General photo files: Waco–Urban Renewal–Business–Alico Center.

When completed in 1966, the ALICO Center Inn contained 115 rooms for overnight guests, a second-floor meeting room that would seat 250 in a banquet or 1,000 to 1,200 people auditorium-style. It was described as a “downtown motor hotel with convention facilities, a motor bank and a five-story parking garage.” The ALICO Center was designed to match its changing surroundings, including part of Austin Avenue’s closure to make it into a pedestrian mall, another part of the Waco Urban Renewal Agency’s planning. [Check out our blog post on that subject.]

At the 1964 ALICO Center groundbreaking ceremony, the president of the Amicable Life Insurance Company, Franklin Smith, stated, “it will be not only a step toward completion of ALICO Center, but mark the beginning of a new atmosphere and a new enthusiasm in downtown Waco.” Additionally, Waco’s then mayor, Roger Conger, compared the event “to the historic groundbreaking for the Amicable Building more than 50 years ago.”

The ALICO Center Building, Hilton Inn, Waco, TX, Sep. 1971 (2) — The lower façade of the main ALICO Building fits in well with the recently dedicated Austin Avenue Pedestrian Mall, as seen here in 1971. In order to attract more shoppers who would park and walk, vehicular traffic was not allowed on certain parts of Austin Avenue. General photo files: Waco–Urban Renewal–Business–Alico Center.

The end result, completed in 1966, changed the design of the original 1911 ALICO Building, with the new hotel, convention center, parking garage, and motor bank, joined directly to it. As a result, the ALICO Center’s additions took up nearly the entire 400 block of Austin Avenue—stretching much of the complex back to Washington Avenue. Overall, it was impressive and imposing—different in every aspect of what that side of the 400 block of Austin Avenue looked like before. The entire redesign of the 1966 ALICO Center seemed well balanced in appearance—and represented the mid-century architectural style frequently seen during the period.

However, the ALICO Center as it appeared in 1966 is no longer. The hotel and convention center were demolished in about 1998, and the space is now used as a parking lot. The main vintage 1911 building and parking garage complex remain, and retain most of the later modifications. This includes much of the 1966 addition’s facade at street level, wrapping around Austin Avenue, the parking garage along 5^th Street, and back to the Washington Avenue side of the complex.

The ALICO Building, 425 Austin Avenue, Waco, TX, 2015 (3) — What’s noticeable in this 2015 image of the ALICO Building is the lack of the hotel and convention center. The structure once joining the main building took up a large portion of the 400 block of Austin Avenue and extended back to Washington. The 5-story parking garage and section built for the motor bank are still present. The hotel and convention complex was demolished in about 1998 and is now a parking lot. Photo taken by Texas Collection staff.

In spring 2016, it will be fifty years since the ALICO Center opened for operations. The main building is now 104 years old. The structure has, and remains successful and its exterior is a mixture of old and “new.” Most importantly, it continues to be Waco’s most prominent downtown landmark.

Occupiers of the Inn and Conference Center at 411 Austin Avenue, according to Waco Polk City Directories include:

*ALICO Inn: 1966-1970
*Hilton Inn: 1970-1971
*Waco Plaza Motel: 1972-1978
*Brazos Inn: 1979-1982
*Rodeway Inn: 1983-1984
*Brazos Inn: 1985-1991
*Brittney Hotel: 1992-1994
*Vacant: 1995-1997
*Mark Domangue and Associates Security Brokers: 1998
*Building demolished around this time period-disappears from the records: 1999

See more images of the different looks of the ALICO building over time in our Flickr set.

Created with flickr slideshow.

Sources

“Architect Will Reach Goal In Building of ALICO Center,” The Waco Tribune-Herald (Waco, TX.), Sep. 20, 1964.

“New Era Seen as Work Begins on Huge Motel,” The Waco News-Tribune (Waco, TX.), Dec. 8, 1964.

“ALICO Keeps Pace with Time,” The Baylor Lariat (Waco, TX.), Feb 26, 1966.

“Charles Hunton-Hilton Inn Manager,” The Waco Citizen (Waco, TX.), Nov. 20, 1969.

“Conventions at Brazos,” The Waco Citizen (Waco, TX.), Mar. 10, 1981.

“Rodeway Now Brazos Inn,” The Waco Citizen (Waco, TX.), Feb. 19, 1985.

By Geoff Hunt, Audio and Visual Curator

Austin Avenue Pedestrian Mall, Waco, TX (7) — Large tree and shrub-filled planters made of brick and cement once sat in the middle of Austin Avenue to help add to the mall’s unique aesthetics.

Between 1958 and 1978, the Urban Renewal Agency of the City of Waco, along with the federal government, created a master plan to redevelop ten areas of the city between Waco Drive and LaSalle Avenue. By the late 1970’s, efforts by the agency had resulted in the demolition of 1,200 homes and 300 commercial structures. This multi-million dollar effort was to eliminate dilapidated buildings and improve the aesthetics of the city. Affected homeowners and businesses received aid to help improve their properties or were moved completely to more suitable and habitable conditions. Part of the greater plan was known as “Brazos Urban Renewal Area TEX R-104” and covered much of downtown and included what was to become the “Austin Avenue Mall.”

Austin Avenue Pedestrian Mall, Waco, TX (2) — Play areas for children were part of the mall’s design as well as cement blocks for seating. Awnings returned on storefronts for pedestrian shelter completion, the mall was heralded as “the beginning of a new era for Downtown Waco.”

The mall’s construction extended from the Ninth to Third Streets blocks of Austin Avenue and closed this portion to vehicular traffic while leaving side streets open. This location allowed the mall to link up with the recently constructed Waco Convention Center. The original planners called for: “a pedestrian mall on Austin Avenue and outlined space for a convention hall on the old City Hall Square.” The Waco City Council had no objections and a federal grant was approved on October 31, 1968 for the project. Construction began in early 1970 and the Austin Avenue mall was formally dedicated on January 16, 1971. After completion, the mall was heralded as “the beginning of a new era for Downtown Waco.”

Details included removing tall curbs to make a seamless surface across the street for pedestrians to access storefronts lining the mall. Large awnings were built to keep “window shoppers” in the shade or sheltered from rain. Fountains, modern lighting, and cement blocks were used for seating and aesthetics. Large planters held trees and plants. The mall also used electric-powered “Free Shopper Trams” that were ahead of their time for the early 1970’s. The Austin Avenue mall got off to a hopeful start with retailers seeing increased sales. One merchant claimed: “Sales are definitely up. We’re getting more people from out of town and a lot of Waco people are coming back downtown to shop because of the inviting atmosphere.”

Austin Avenue Pedestrian Mall, Waco, TX (13) — The mall used electric-powered, General Electric, “Free Shopper Trams,” that were ahead of their time for the early 1970’s.

However, the success of Austin Avenue’s transformation proved difficult to sustain as the years went by. As early as 1977, several key businesses moved to other locations throughout the city, diminishing the area’s desirability. These included some of the main attractions such as Goldstein-Miguel, Cox’s, Monnigs, and Bauer McCann. J.C. Penney was soon to follow when it moved to Richland Mall by the late 1970’s.

In May 1977, Jack Denman, president of Downtown Waco, INC., remarked to the Waco City Council, “There is no reason for anyone to be on the mall. It is the most beautiful, tranquil place in town but is functionally useless.” Further, Denman stated, “I receive calls from women who are scared, and have a paranoia about walking on the mall, they feel alone, isolated…”

After several more years of similar sentiments regarding the pedestrian mall project, in 1985, the Waco City Council decided to change it back to a two-way street between Third and Ninth making Austin Avenue fully accessible to vehicular traffic. The existing remnants that made the pedestrian mall unique, such as cement planters, ponds, fountains, and electric trams, were cleared. Indeed, the idea may have been ahead of its time but now makes for an interesting chapter of Waco’s past.

Works Cited:

“20 Years Transform Heart of Our City” Waco Tribune Herald, September 3, 1978.

“Downtown Revitalization Underway; Main St. 2-Way.” The Waco Citizen, August 30, 1985.

“Office of Economic Development, Urban Renewal in Waco” (Waco, Texas), 1989; Subject File: Waco Urban Renewal. Thomas E. Turner Papers, The Texas Collection, Baylor University, Waco, Texas.

“Parking on Mall Asked.” The Waco Citizen, May 20, 1977.

“Urban Renewal in 1968: An Annual Progress Review” The Waco News-Tribune, March 26, 1969.

“Urban Renewal in 1970: An Annual Progress Review” The Waco News-Tribune, March 24, 1971.

“Urban Renewal in 1971: An Annual Progress Review” The Waco News-Tribune, March 29, 1972.

1966: The Year Waco’s ALICO Building Meets Mid-Century

The Rise and Fall of the Austin Avenue Pedestrian Mall, Waco, Texas.

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