Texas over Time: Austin Avenue from City Hall, Waco

Texas has changed quite a bit over the years, as is readily seen in our vast photograph and postcard collections. To help bring some of those changes to life, we’ve created a “Texas over Time” series of GIFs that will illustrate the construction and renovations of buildings, changing aerial views, and more. Our collections are especially strong on Waco and Baylor images, but look for some views beyond the Heart of Texas, too.

AustinAveOur readers may remember that we did a GIF of Waco’s Austin Avenue awhile back, looking at City Hall. Now, we look the other direction! A few facts about the buildings/businesses you see in this GIF…

  • ALICO Building: Construction for the Amicable (ALICO) Building began in 1910 and after a height competition with the Adolphus Hotel in Dallas, it was decided that the building would be 22-stories high. The builders, Sanguinet and Staats of Forth Worth and Roy E. Lane of Waco, wanted the building to have a structure that could sustain disaster, so a steel frame was put into place, and this was proved worthwhile after the 1953 tornado. The Texas State Historical Commission named the ALICO building a historical landmark in 1982.
  • Roosevelt Hotel: Before it became the Roosevelt Hotel, local civic leader Peter McClelland built the McClelland Hotel in 1872. The property was purchased by Conrad Hilton of the international chain, Hilton Hotels and Resorts. The economic downturn of the Great Depression caused Hilton to sell the property in 1934 to local investors, where it finally became known as the Roosevelt Hotel, honoring President Franklin D. Roosevelt. The Roosevelt was one of the three buildings in the storm’s path that stood strong during the 1953 Waco tornado. Its steel frame supported the structure but for the businesses that did not survive, the owners relocated to the suburbs and the Roosevelt Hotel was forced to close in 1961. After its life as the Regis Retirement Home, local builder Mike Clark bought the building in 2004 and the space was renovated to accommodate event rentals, restaurants, and offices.
  • W.P. Pipkin Drugs: One of the Southwest’s largest independently owned drugstore chains, the W.P. Pipkin Drug store was successfully run by William Pipkin and then after his death, it was run by his daughter, Pauline Pipkin Garrett. Pipkin was the first drugstore owner to hire women and in a time where opportunities for women were limited, Garrett exceeded these expectations by expanding her father’s business into a thriving enterprise throughout Waco. Pipkin Drugs had seven locations.
  • Sanger Bros./Montgomery Ward: The Sanger Brothers open their shoe store on the square between Austin Avenue and Bankers’ Alley on March 4, 1873. Their store later moved between Fourth and Fifth Street on Austin Avenue. Products the store sold included “dry goods, clothing, boots, shoes, hats, caps, gents’ furnishing goods, carpets, and oil cloths,” per an ad by the Waco Daily Examiner. The business was very successful up until Sam Sanger’s death in 1919. In its final days thousands of dedicated customers were reported to show up for the last sales.

Bibliography

Kyle Baughman and Amanda Sawyer, “Amicable (ALICO) Building,” Waco History, accessed October 9, 2015, http://wacohistory.org/items/show/23.

Geoff Hunt, “Pauline Pipkin Garrett,” Waco History, accessed October 9, 2015, ffghttp://wacohistory.org/items/show/101.

Amanda Sawyer, “Sanger Brothers Department Store,” Waco History, accessed October 9, 2015, http://wacohistory.org/items/show/85.

Amanda Sawyer, “Roosevelt Hotel,” Waco History, accessed November 4, 2015, http://wacohistory.org/items/show/41.

GIF and factoids by Haley Rodriguez, archives student assistant. See these and other images of Austin Avenue in our Flickr set.

Texas over Time: Baylor Homecoming parade, 1953

Texas has changed quite a bit over the years, as is readily seen in our vast photograph and postcard collections. To help bring some of those changes to life, we’ve created a “Texas over Time” series of GIFs that will illustrate the construction and renovations of buildings, changing aerial views, and more. Our collections are especially strong on Waco and Baylor images, but look for some views beyond the Heart of Texas, too.

Something a little different this month–attend the 1953 Baylor Homecoming parade!

Baylor Homecoming paradeViews from the 700 block of Austin Avenue of the October 31, 1953 parade. A devastating F5 tornado hit just a few blocks from this site on May 11 of the same year.

  • In 2012, Baylor Homecoming was declared by the Smithsonian to be the first collegiate Homecoming celebration. On November 24, 1909, about 60 decorated carriages and cars and about 70 walking groups made their way down Washington Avenue towards Eighth and Austin, then made their way to campus for the football game at Carroll Field. As the Baylor band led the way, organizations from across campus, sports teams, and societies participated in the parade.
  • Although the first Homecoming was a success, it was held sporadically and did not become an annual tradition until the late 1940s.
  • In the second Homecoming in 1915, we start to see a few floats in the parade. In 1960 floats  began to carry themes of Baylor defeating (and otherwise destroying) their opponent for the big football game.
  • The route for the parade has gradually evolved and in recent years has started on Austin Avenue and ended on Fifth Street, in the heart of campus.
  • In addition to the parade, Homecoming features many other activities and traditions, including alumni dinners and reunions, a bonfire in Fountain Mall, the Freshman Mass Meeting, Pigskin Revue, and Friday Night Flashback.
  • For Homecoming 2015, Baylor will dedicate the Rosenbalm Fountain on the new Fifth Street promenade. Students, alumni and faculty will get to experience an over 100-year tradition while making a brand new one in the process.

Sources:

“Homecoming Parade.” Baylor University. Baylor University, n.d. Web. 22 Sept. 2015.

Morris, Conner. “The Great School of Which I Have Dreamed: Homecoming 2014.” Our Daily Bears. SB Nation, 28 Oct. 2014. Web. 22 Sept. 2015.

See all of the images in our Flickr set–and there are several more Homecoming albums on our Flickr page, too! GIF and factoids by Haley Rodriguez, archives student assistant.

1966: The Year Waco’s ALICO Building Meets Mid-Century

By Geoff Hunt, Audio and Visual Curator

Amicable (ALICO) Building, Waco, TX., c. 1926
This Fred Gildersleeve image shows the Amicable Building in about 1926. Waco’s famous Old Corner Drug Store occupied a wing of the street level at the time. This same part of the building is still attached, as can be noticed in the modern image of the structure below. The original design of the front and side facades are evident, as well as the original design of the first few upper floors. General photo files: Waco–Business–Amicable Life Insurance Building (Exterior).

Between 1958 and 1978, Waco underwent major changes through the federally funded Urban Renewal Agency of Waco. Areas impacted included numerous city blocks between LaSalle Avenue and Waco Drive. The project greatly affected the city’s people, businesses, schools, and buildings.

Between 1964 and 1966, the city’s landmark ALICO (American Life Insurance Company) Building received major updates as well. The largest and most significant addition to the structure was the ALICO Inn and its convention facilities. The 22-story ALICO Building, originally known as the Amicable Building, was completed in 1911, and designed by architects Roy E. Lane and Sanguinet & Staats. When built, it was the tallest office building in the southwestern United States. Its location was once in the city’s central business district, and it was a vital part of the city’s economy. To remain that way, it needed to keep pace with the rapidly changing business climate of Waco in the 1950s and ’60s.

The ALICO Center Building, ALICO Inn, Waco, TX, 1966 (6)
This view from 5th Street shows the changes in architecture to the original ALICO office building and adjoining conference center and hotel. Most of the façade still remains, but seeing the 1966 structure helps give an idea of the architects’ original intent with the building’s design. General photo files: Waco–Urban Renewal–Business–Alico Center.

With the closing of the Roosevelt Hotel and its conversion into a retirement facility, more downtown hotels were needed, and the Waco Chamber of Commerce was receptive to ideas like the creation of the ALICO Center. The city wanted to attract conventions and shoppers to the downtown area. The center’s proposal was initiated by 29-year-old architect Jay Frank Powell, owner of Down-Tel Corp., a company specializing in building motels in downtown areas. According to the September 20, 1964, Waco Tribune-Herald, the Waco Chamber, when presented with the ALICO Center plan: “pounced on Powell like a piece of beef dangled before a starving lion.”

The ALICO Center Building, ALICO Inn, Waco, TX, 1966 (8)
A passing image of the ALICO Inn and Conference Center soon after construction in about 1966. The view from Austin Avenue was far different from what had been there before the addition. General photo files: Waco–Urban Renewal–Business–Alico Center.

When completed in 1966, the ALICO Center Inn contained 115 rooms for overnight guests, a second-floor meeting room that would seat 250 in a banquet or 1,000 to 1,200 people auditorium-style. It was described as a “downtown motor hotel with convention facilities, a motor bank and a five-story parking garage.” The ALICO Center was designed to match its changing surroundings, including part of Austin Avenue’s closure to make it into a pedestrian mall, another part of the Waco Urban Renewal Agency’s planning. [Check out our blog post on that subject.]

At the 1964 ALICO Center groundbreaking ceremony, the president of the Amicable Life Insurance Company, Franklin Smith, stated, “it will be not only a step toward completion of ALICO Center, but mark the beginning of a new atmosphere and a new enthusiasm in downtown Waco.” Additionally, Waco’s then mayor, Roger Conger, compared the event “to the historic groundbreaking for the Amicable Building more than 50 years ago.”

The ALICO Center Building, Hilton Inn, Waco, TX, Sep. 1971 (2)
The lower façade of the main ALICO Building fits in well with the recently dedicated Austin Avenue Pedestrian Mall, as seen here in 1971. In order to attract more shoppers who would park and walk, vehicular traffic was not allowed on certain parts of Austin Avenue. General photo files: Waco–Urban Renewal–Business–Alico Center.

The end result, completed in 1966, changed the design of the original 1911 ALICO Building, with the new hotel, convention center, parking garage, and motor bank, joined directly to it. As a result, the ALICO Center’s additions took up nearly the entire 400 block of Austin Avenue—stretching much of the complex back to Washington Avenue. Overall, it was impressive and imposing—different in every aspect of what that side of the 400 block of Austin Avenue looked like before. The entire redesign of the 1966 ALICO Center seemed well balanced in appearance—and represented the mid-century architectural style frequently seen during the period.

However, the ALICO Center as it appeared in 1966 is no longer. The hotel and convention center were demolished in about 1998, and the space is now used as a parking lot. The main vintage 1911 building and parking garage complex remain, and retain most of the later modifications. This includes much of the 1966 addition’s facade at street level, wrapping around Austin Avenue, the parking garage along 5th Street, and back to the Washington Avenue side of the complex.

The ALICO Building, 425 Austin Avenue, Waco, TX, 2015 (3)
What’s noticeable in this 2015 image of the ALICO Building is the lack of the hotel and convention center. The structure once joining the main building took up a large portion of the 400 block of Austin Avenue and extended back to Washington. The 5-story parking garage and section built for the motor bank are still present. The hotel and convention complex was demolished in about 1998 and is now a parking lot. Photo taken by Texas Collection staff.

In spring 2016, it will be fifty years since the ALICO Center opened for operations. The main building is now 104 years old. The structure has, and remains successful and its exterior is a mixture of old and “new.” Most importantly, it continues to be Waco’s most prominent downtown landmark.

Occupiers of the Inn and Conference Center at 411 Austin Avenue, according to Waco Polk City Directories include:

*ALICO Inn: 1966-1970
*Hilton Inn: 1970-1971
*Waco Plaza Motel: 1972-1978
*Brazos Inn: 1979-1982
*Rodeway Inn: 1983-1984
*Brazos Inn: 1985-1991
*Brittney Hotel: 1992-1994
*Vacant: 1995-1997
*Mark Domangue and Associates Security Brokers: 1998
*Building demolished around this time period-disappears from the records: 1999

See more images of the different looks of the ALICO building over time in our Flickr set.


Created with flickr slideshow.

Sources

“Architect Will Reach Goal In Building of ALICO Center,” The Waco Tribune-Herald (Waco, TX.), Sep. 20, 1964.

“New Era Seen as Work Begins on Huge Motel,” The Waco News-Tribune (Waco, TX.), Dec. 8, 1964.

“ALICO Keeps Pace with Time,” The Baylor Lariat (Waco, TX.), Feb 26, 1966.

“Charles Hunton-Hilton Inn Manager,” The Waco Citizen (Waco, TX.), Nov. 20, 1969.

“Conventions at Brazos,” The Waco Citizen (Waco, TX.), Mar. 10, 1981.

“Rodeway Now Brazos Inn,” The Waco Citizen (Waco, TX.), Feb. 19, 1985.

Texas over Time: Waco Hippodrome Theatre

Texas has changed quite a bit over the years, as is readily seen in our vast photograph and postcard collections. To help bring some of those changes to life, we’ve created a “Texas over Time” series of GIFs that will illustrate the construction and renovations of buildings, changing aerial views, and more. Our collections are especially strong on Waco and Baylor images, but look for some views beyond the Heart of Texas, too.

We’ve got something a little different for you this month. These images were shot in Texas, but feature promotional movie displays that were probably seen across the country. Our images are from the Waco Hippodrome Theatre in the 1920s-1930s. Check out some of the elaborate productions enticing visitors to these early films.

Waco Hippodrome movie promotional displays

  • The Hippodrome, first operated and constructed by Earl Henry Husley, began as a road show house known as “Hulsey’s Hipp” and offered major vaudeville attractions and movies. Construction for the theater house began in 1913 and opened on February 7, 1914.
  • For a whole ten cents, or a quarter for box seats, the opening night featured a live seal act, a five-piece orchestra, and a magic act.
  • An affiliate of Paramount, the Hippodrome served as a silent movie theater until a fire started in the projection and destroyed the front of the building in 1928. The renovations resulted in the Spanish Colonial Revival style that still remains today.

Waco Hippodrome movie promotional displays

  • Under new management, its name was changed to Waco Theater and attracted many celebrities to Waco, including Elvis Presley (as a moviegoer) and John Wayne. More than 10,000 people gathered to see Wayne’s promotion.
  • The Junior League of Waco and the Cooper Foundation helped revitalize the theater (which had suffered from competition from suburban theaters) in 1987. The Waco Performing Arts Company operated it till 2010.
  • After much change throughout its lifetime, the Hippodrome reopened in 2014 and now offers first-release films as well as live theater, concerts, and other entertainment (and dining).

Sources

George, Mary Helen. “1910-1919 Skyscrapers & Beyond.” Waco Heritage & History 28 (Summer 1999): 45. N.p., n.d. Web. Print.

Warren, Jennifer. “Waco Hippodrome Theatre.” Cinema Treasures. Cinema Treasures, LLC, n.d. Web. 24 Apr. 2015.

See all of the images in our Flickr set. GIFs and factoids prepared by Haley Rodriguez, archives student assistant, and Amanda Norman, university archivist.

Texas over Time: ALICO building, Waco

Texas has changed quite a bit over the years, as is readily seen in our vast photograph collection. To help bring some of those changes to life, we’ve created a “Texas over Time” series of GIFs that will illustrate the construction and renovations of buildings, changing aerial views, and more. Our collections are especially strong on Waco and Baylor images, but look for some views beyond the Heart of Texas, too.

ALICO construction GIFConstruction photos by Gildersleeve, 1911; modern photo (photographer unknown), 1984

  • The ALICO, now a Waco landmark, was started in 1910 and completed in 1911, by the architecture firm Sanguinet and Staats, with the help of famous architect Roy Ellsworth Lane.
  • The parcel of land that the building currently sits on at the intersection of 5th and Austin Ave was home to several things before the ALICO came along. The first recorded use of the land was a small pond that served as a buffalo watering hole and fishing spot. Around the time of the Civil War, the pond had dried up, and a blacksmith shop was built by W.E. Oakes. The site was eventually home to a bank, which was present until being torn down to build the ALICO.
  • At 22 stories, the building was so large that people as far away as McGregor could see its construction with binoculars. It even made it into a Ripley’s Believe it or Not comic in the 1930s. At the time of its construction, it was the first skyscraper in Texas, making it the tallest building in Texas. It held this title until the construction of the Magnolia in Dallas in 1922.

Austin Avenue--before and after ALICOAustin Avenue, before (early 1900s) and after (1910s) the ALICO

  • The ALICO was originally the home of and contracted by the Amicable Life Insurance Company, as well as being the home of several prominent lawyers, organizations, and various other businesses such as the Corner Drug Store (creators of Dr Pepper).
  • The building weighs approximately 40 million pounds and required 2,004 freight cars worth of material to construct. The ALICO survived a direct hit by the 1953 tornado due to the wind resistant designs of Roy Lane, even though the RT Dennis building across the street was completely demolished.

Sources:

“The New Amicable Life Building.” Waco Tribune Herald 12 Sep. 1954. Print.

Ryan, Terri Jo, and Randy Fiedler. “The Story of the ALICO Building: 100 Years, 22 Stories and 1 Towering Ego.” Waco Tribune-Herald 28 Apr. 2011. Web. 21 Aug. 2014.

See all of these images (plus a couple bonus ones you won’t want to miss!) on Flickr. GIFs and factoids by Braxton Ray, archives student assistant

The Rise and Fall of the Austin Avenue Pedestrian Mall, Waco, Texas.

By Geoff Hunt, Audio and Visual Curator

Austin Avenue Pedestrian Mall, Waco, TX (7)
Large tree and shrub-filled planters made of brick and cement once sat in the middle of Austin Avenue to help add to the mall’s unique aesthetics.

Between 1958 and 1978, the Urban Renewal Agency of the City of Waco, along with the federal government, created a master plan to redevelop ten areas of the city between Waco Drive and LaSalle Avenue. By the late 1970’s, efforts by the agency had resulted in the demolition of 1,200 homes and 300 commercial structures. This multi-million dollar effort was to eliminate dilapidated buildings and improve the aesthetics of the city. Affected homeowners and businesses received aid to help improve their properties or were moved completely to more suitable and habitable conditions. Part of the greater plan was known as “Brazos Urban Renewal Area TEX R-104” and covered much of downtown and included what was to become the “Austin Avenue Mall.”

Austin Avenue Pedestrian Mall, Waco, TX (2)
Play areas for children were part of the mall’s design as well as cement blocks for seating. Awnings returned on storefronts for pedestrian shelter completion, the mall was heralded as “the beginning of a new era for Downtown Waco.”

The mall’s construction extended from the Ninth to Third Streets blocks of Austin Avenue and closed this portion to vehicular traffic while leaving side streets open. This location allowed the mall to link up with the recently constructed Waco Convention Center. The original planners called for: “a pedestrian mall on Austin Avenue and outlined space for a convention hall on the old City Hall Square.” The Waco City Council had no objections and a federal grant was approved on October 31, 1968 for the project. Construction began in early 1970 and the Austin Avenue mall was formally dedicated on January 16, 1971. After completion, the mall was heralded as “the beginning of a new era for Downtown Waco.”

Details included removing tall curbs to make a seamless surface across the street for pedestrians to access storefronts lining the mall. Large awnings were built to keep “window shoppers” in the shade or sheltered from rain. Fountains, modern lighting, and cement blocks were used for seating and aesthetics. Large planters held trees and plants. The mall also used electric-powered “Free Shopper Trams” that were ahead of their time for the early 1970’s. The Austin Avenue mall got off to a hopeful start with retailers seeing increased sales. One merchant claimed: “Sales are definitely up. We’re getting more people from out of town and a lot of Waco people are coming back downtown to shop because of the inviting atmosphere.”

Austin Avenue Pedestrian Mall, Waco, TX (13)
The mall used electric-powered, General Electric, “Free Shopper Trams,” that were ahead of their time for the early 1970’s.

However, the success of Austin Avenue’s transformation proved difficult to sustain as the years went by. As early as 1977, several key businesses moved to other locations throughout the city, diminishing the area’s desirability. These included some of the main attractions such as Goldstein-Miguel, Cox’s, Monnigs, and Bauer McCann. J.C. Penney was soon to follow when it moved to Richland Mall by the late 1970’s.

In May 1977, Jack Denman, president of Downtown Waco, INC., remarked to the Waco City Council, “There is no reason for anyone to be on the mall. It is the most beautiful, tranquil place in town but is functionally useless.” Further, Denman stated, “I receive calls from women who are scared, and have a paranoia about walking on the mall, they feel alone, isolated…”

After several more years of similar sentiments regarding the pedestrian mall project, in 1985, the Waco City Council decided to change it back to a two-way street between Third and Ninth making Austin Avenue fully accessible to vehicular traffic. The existing remnants that made the pedestrian mall unique, such as cement planters, ponds, fountains, and electric trams, were cleared. Indeed, the idea may have been ahead of its time but now makes for an interesting chapter of Waco’s past.

Works Cited:

“20 Years Transform Heart of Our City” Waco Tribune Herald, September 3, 1978.

“Downtown Revitalization Underway; Main St. 2-Way.” The Waco Citizen, August 30, 1985.

“Office of Economic Development, Urban Renewal in Waco” (Waco, Texas), 1989; Subject File: Waco Urban Renewal. Thomas E. Turner Papers, The Texas Collection, Baylor University, Waco, Texas.

“Parking on Mall Asked.” The Waco Citizen, May 20, 1977.

“Urban Renewal in 1968: An Annual Progress Review” The Waco News-Tribune, March 26, 1969.

“Urban Renewal in 1970: An Annual Progress Review” The Waco News-Tribune, March 24, 1971.

“Urban Renewal in 1971: An Annual Progress Review” The Waco News-Tribune, March 29, 1972.

A Disastrous Season in Waco: The Liberty Building Explosion, Fall 1936

By Geoff Hunt, Audio and Visual Curator

View of wreckage of the Liberty Building Explosion on Austin Avenue, Waco, Texas.
View of wreckage of the Liberty Building Explosion on Austin Avenue, Waco, Texas. Acree family papers, box 2G13, folder 6.

The fall of 1936 proved to be a devastating season for the city of Waco. In September, one of the city’s worst recorded floods devastated the town. The Brazos River submerged Elm Street, and water rushed approximately two feet below the suspension, Washington Avenue, and railroad bridges near downtown. The end results of this natural disaster were estimated at $1.5 million in damage to McLennan County.

The F.W. Woolworth Co. Fire, 605-607 Austin Avenue, Waco Texas
The F.W. Woolworth Co. fire, 605-607 Austin Avenue, Waco Texas. Acree family papers, box 2G13, folder 6.

A disaster of a different type was soon to follow just weeks later on October 4. The Liberty Building on Austin Avenue and Sixth Street exploded, fatally wounding 65-year-old janitor Warren Moore and causing an estimated $290,000 in damages to the structure, as well as those adjoining and nearby. Fortunately it happened on an early Sunday morning without the usual hustle and bustle of the busy Waco downtown area, or else casualties could have been much higher. Businesses affected by the incident included the F.W. Woolworth Co., Law Offices of Sleeper, Boynton, and Kendall, Walgreens Drug Store, Pipkin Drug Store, and Goldstein-Migel department store. Other businesses suffered minor damage, and isolated injuries to people were reported.

The Law Offices of Sleeper, Boynton, and Kendall-Liberty Building Explosion, Waco, Texas
The Law Offices of Sleeper, Boynton, and Kendall. The firm’s law library was its major loss in the Liberty Building explosion. Acree family papers, box 2G13, folder 6.

The Liberty Building’s damages are detailed in a Waco News-Tribune article from October 5, 1936: “With its first three office floors converted into single rooms by force of the explosion Sunday morning, Liberty building showed destruction from its basement to its roof.” The structure next door, F.W. Woolworth Co., suffered an estimated $75,000 in losses due to fire. The law office was located on the fourth floor of the Liberty Building and sustained serious damage. Its law library, including several thousand volumes of books, was its greatest loss. Located on the first floor of the Liberty, Pipkin Drug Store was completely destroyed, and the nearby Walgreens Drug Store suffered heavy damage to its storefront and interior. The images in this post and the slide show below (from the Acree family papers) illustrate the devastation of the blast.

Walgreens Drug Store, explosion, 601-603 Austin Avenue, Waco, Texas
Walgreens Drug Store, located at 601-603 Austin Avenue, suffered major damages from the explosion, even though it was not located in the Liberty Building. Acree family papers, box 2G13, folder 6.

In the aftermath of the explosion, investigators wasted little time searching for the cause of such a devastating accident. One initial theory was that the recent Brazos flood a few weeks before had caused a massive buildup of water that overburdened the city’s sewage system. But it was found that the Liberty Building’s location on Sixth and Austin proved to be too much of a distance from the most affected areas closer to the river and across on the east side.

After almost two years of thorough investigation, it was determined by engineers that the explosion was caused by a gas leak from a loose coupling device on a two-inch pipe in the Liberty Building’s basement. Records from gas companies show a surge in pressure around the time of the explosion. Based on some of Warren Moore’s statements before his death, it is believed that a spark from a light switch ignited the gas leak as the janitor turned out lights before seeking assistance with the sudden gaseous odor. Unfortunately, that well-intentioned move cost him his life. (If you smell gas, don’t use or touch anything electrical, and leave windows and doors open or closed as they were—just get out, then get help.)

The building ultimately was renovated, and its neighbors relocated or made the necessary repairs, but these images remain as a reminder of Waco’s disastrous fall 1936.

Click the “play” arrow in our Flickr set below to see more images of the aftermath of the Liberty Building explosion. (Use the crosshairs that will appear in the bottom right corner to enlarge the slideshow.)

Works Consulted:

“Explosion Fire Loss Estimated at $290,000.” The Waco News-Tribune (Waco, TX), Oct. 5, 1936.

“Janitor Dies of Injuries.” Waco Times-Herald (Waco, TX), Oct. 5, 1936.

“Coupling of Gas Lines in Liberty Taken From Vault.” Waco News-Tribune (Waco, TX), Jan. 14, 1938.

“Explosion Legal Fight is Hardly Started in Week.” Waco Sunday Tribune-Herald (Waco, TX), Jan. 16, 1938.

“Bartlett to Hear Motion in Recent Explosion Action.” Waco News-Tribune (Waco, TX), Mar. 2, 1938.

Acree family papers, Accession 2986, box 2G13, folder 6, The Texas Collection, Baylor University.

Texas over Time: Austin Avenue, Waco

Texas has changed quite a bit over the years, as is readily seen in our vast photograph collection. To help bring some of those changes to life, we’ve created a “Texas over Time” series of gifs that will illustrate the construction and renovations of buildings, changing aerial views, and more. Our collections are especially strong on Waco and Baylor images, but look for some views beyond the Heart of Texas, too.

Austin Avenue, Waco, TexasAustin Avenue: 1906, 1908, 1914, 1940s, 1950s

  • On May 11, 1953, a F5 tornado hit downtown Waco. The damages were severe: 196 businesses and factories were destroyed, 217 sustained major damage, and 179 sustained lesser damages. Over half of the 114 people who died were in a single city block bordered by Austin and Franklin Avenues and 4th and 5th Streets. Read more here and here.
  • In 1970, Austin Avenue was remodeled to serve as a pedestrian mall. It was not a success, and in 1985, the mall sidewalk was ripped up and two-way traffic was restored to downtown. One can still see remnants of the mall downtown and can feel the difference in the road going down Austin Avenue.
  • The ALICO building, which was built in 1910 off Austin Avenue, was once the tallest building in the Southwest. The ALICO building is still open today and holds the headquarters for the American-Amicable Life Insurance Company of Texas and houses many other tenants.

By popular demand, here is a Flickr set of the individual images used to create this animation. We’ll include this in each future “Texas over Time” post.

Sources:

Postcards:

  1. Raphael Tuck and Sons’. 1906.
  2. The Rotograph Co. 1908.
  3. The Acmegraph Co. 1914.
  4. B-W News Agency. 1940s.
  5. B-W News Agency. Late 1950s.

Waco, Texas: Streets: Austin Avenue. Vertical file, The Texas Collection, Baylor University.

Gif and factoids prepared by Timothy Brestowski, student library assistant

Name of insurance company in ALICO building corrected 2/12/14.