1966: The Year Waco’s ALICO Building Meets Mid-Century

By Geoff Hunt, Audio and Visual Curator

Amicable (ALICO) Building, Waco, TX., c. 1926
This Fred Gildersleeve image shows the Amicable Building in about 1926. Waco’s famous Old Corner Drug Store occupied a wing of the street level at the time. This same part of the building is still attached, as can be noticed in the modern image of the structure below. The original design of the front and side facades are evident, as well as the original design of the first few upper floors. General photo files: Waco–Business–Amicable Life Insurance Building (Exterior).

Between 1958 and 1978, Waco underwent major changes through the federally funded Urban Renewal Agency of Waco. Areas impacted included numerous city blocks between LaSalle Avenue and Waco Drive. The project greatly affected the city’s people, businesses, schools, and buildings.

Between 1964 and 1966, the city’s landmark ALICO (American Life Insurance Company) Building received major updates as well. The largest and most significant addition to the structure was the ALICO Inn and its convention facilities. The 22-story ALICO Building, originally known as the Amicable Building, was completed in 1911, and designed by architects Roy E. Lane and Sanguinet & Staats. When built, it was the tallest office building in the southwestern United States. Its location was once in the city’s central business district, and it was a vital part of the city’s economy. To remain that way, it needed to keep pace with the rapidly changing business climate of Waco in the 1950s and ’60s.

The ALICO Center Building, ALICO Inn, Waco, TX, 1966 (6)
This view from 5th Street shows the changes in architecture to the original ALICO office building and adjoining conference center and hotel. Most of the façade still remains, but seeing the 1966 structure helps give an idea of the architects’ original intent with the building’s design. General photo files: Waco–Urban Renewal–Business–Alico Center.

With the closing of the Roosevelt Hotel and its conversion into a retirement facility, more downtown hotels were needed, and the Waco Chamber of Commerce was receptive to ideas like the creation of the ALICO Center. The city wanted to attract conventions and shoppers to the downtown area. The center’s proposal was initiated by 29-year-old architect Jay Frank Powell, owner of Down-Tel Corp., a company specializing in building motels in downtown areas. According to the September 20, 1964, Waco Tribune-Herald, the Waco Chamber, when presented with the ALICO Center plan: “pounced on Powell like a piece of beef dangled before a starving lion.”

The ALICO Center Building, ALICO Inn, Waco, TX, 1966 (8)
A passing image of the ALICO Inn and Conference Center soon after construction in about 1966. The view from Austin Avenue was far different from what had been there before the addition. General photo files: Waco–Urban Renewal–Business–Alico Center.

When completed in 1966, the ALICO Center Inn contained 115 rooms for overnight guests, a second-floor meeting room that would seat 250 in a banquet or 1,000 to 1,200 people auditorium-style. It was described as a “downtown motor hotel with convention facilities, a motor bank and a five-story parking garage.” The ALICO Center was designed to match its changing surroundings, including part of Austin Avenue’s closure to make it into a pedestrian mall, another part of the Waco Urban Renewal Agency’s planning. [Check out our blog post on that subject.]

At the 1964 ALICO Center groundbreaking ceremony, the president of the Amicable Life Insurance Company, Franklin Smith, stated, “it will be not only a step toward completion of ALICO Center, but mark the beginning of a new atmosphere and a new enthusiasm in downtown Waco.” Additionally, Waco’s then mayor, Roger Conger, compared the event “to the historic groundbreaking for the Amicable Building more than 50 years ago.”

The ALICO Center Building, Hilton Inn, Waco, TX, Sep. 1971 (2)
The lower façade of the main ALICO Building fits in well with the recently dedicated Austin Avenue Pedestrian Mall, as seen here in 1971. In order to attract more shoppers who would park and walk, vehicular traffic was not allowed on certain parts of Austin Avenue. General photo files: Waco–Urban Renewal–Business–Alico Center.

The end result, completed in 1966, changed the design of the original 1911 ALICO Building, with the new hotel, convention center, parking garage, and motor bank, joined directly to it. As a result, the ALICO Center’s additions took up nearly the entire 400 block of Austin Avenue—stretching much of the complex back to Washington Avenue. Overall, it was impressive and imposing—different in every aspect of what that side of the 400 block of Austin Avenue looked like before. The entire redesign of the 1966 ALICO Center seemed well balanced in appearance—and represented the mid-century architectural style frequently seen during the period.

However, the ALICO Center as it appeared in 1966 is no longer. The hotel and convention center were demolished in about 1998, and the space is now used as a parking lot. The main vintage 1911 building and parking garage complex remain, and retain most of the later modifications. This includes much of the 1966 addition’s facade at street level, wrapping around Austin Avenue, the parking garage along 5th Street, and back to the Washington Avenue side of the complex.

The ALICO Building, 425 Austin Avenue, Waco, TX, 2015 (3)
What’s noticeable in this 2015 image of the ALICO Building is the lack of the hotel and convention center. The structure once joining the main building took up a large portion of the 400 block of Austin Avenue and extended back to Washington. The 5-story parking garage and section built for the motor bank are still present. The hotel and convention complex was demolished in about 1998 and is now a parking lot. Photo taken by Texas Collection staff.

In spring 2016, it will be fifty years since the ALICO Center opened for operations. The main building is now 104 years old. The structure has, and remains successful and its exterior is a mixture of old and “new.” Most importantly, it continues to be Waco’s most prominent downtown landmark.

Occupiers of the Inn and Conference Center at 411 Austin Avenue, according to Waco Polk City Directories include:

*ALICO Inn: 1966-1970
*Hilton Inn: 1970-1971
*Waco Plaza Motel: 1972-1978
*Brazos Inn: 1979-1982
*Rodeway Inn: 1983-1984
*Brazos Inn: 1985-1991
*Brittney Hotel: 1992-1994
*Vacant: 1995-1997
*Mark Domangue and Associates Security Brokers: 1998
*Building demolished around this time period-disappears from the records: 1999

See more images of the different looks of the ALICO building over time in our Flickr set.


Created with flickr slideshow.

Sources

“Architect Will Reach Goal In Building of ALICO Center,” The Waco Tribune-Herald (Waco, TX.), Sep. 20, 1964.

“New Era Seen as Work Begins on Huge Motel,” The Waco News-Tribune (Waco, TX.), Dec. 8, 1964.

“ALICO Keeps Pace with Time,” The Baylor Lariat (Waco, TX.), Feb 26, 1966.

“Charles Hunton-Hilton Inn Manager,” The Waco Citizen (Waco, TX.), Nov. 20, 1969.

“Conventions at Brazos,” The Waco Citizen (Waco, TX.), Mar. 10, 1981.

“Rodeway Now Brazos Inn,” The Waco Citizen (Waco, TX.), Feb. 19, 1985.

Huaco Club Fire of 1917: The Destruction of Waco’s Elite Golfing Facility

By Geoff Hunt, Audio and Visual Curator

The Huaco Club, 29th and Sanger, Waco, TX (2)
This image shows the Huaco Club clubhouse a few years after its 1912 construction, as the shrubbery and landscaping look to have flourished. The water tank can be seen in the back right of the photo. Photo was taken not long before the entire facility was destroyed by fire in January 1917. Roy Ellsworth Lane collection, box 2, folder 1.

Built in 1912, the Huaco Club was one of the places to be for Wacoans of the 1910s. From golf and tennis to social events, wealthier Wacoans enjoyed spending time at the country club, located near Sanger Avenue and 29th Street.

However, the club didn’t last long. On January 4, 1917, the Huaco Club lost its clubhouse and surrounding structures to a devastating fire. A three-story building designed by architect Roy Lane, the clubhouse included two dining rooms, a parlor, offices, living rooms, reading room, and ballroom. The club also featured a nine-hole golf course, bowling alley, and tennis courts, on 50 acres. The next morning’s Waco Morning News reported: “Not a stick of the building or its contents was saved.”

Fire Destroys The Huaco Club, 29th and Sanger, Waco, TX (4)
This image shows what remained of the Huaco Club the day after the fire. The fire’s intensity is evident–members survey melted steel lockers with hopes of retrieving any spared belongings. The frames of the lockers and the limestone mantel were among the only remaining structures. Photograph by E.C. Blomeyer, President of the Texas Telephone Company, and member of the Huaco Club. E.C. Blomeyer photographic collection, box 2, folder 9.

The club’s president, Dr. J.W. Hale, estimated that the fire’s destruction of the facility amounted to $70,000. In 1917, that was a hefty sum—in today’s money, that would equal nearly $2.3 million! Apart from the clubhouse, estimated at $35,000, and furnishings, the club’s stock of golf equipment for sale, and members’ personal gear were lost as well.

A report published soon after the fire in Safety Engineering, “Recent Fires and Their Lessons,” stated “Cause unknown” for the Huaco Club fire. But fire investigators concluded that losses were aided in part by the club’s late fire alarm system causing a delayed response by firefighters. It was also believed that its construction of easily combustible material enabled structures to become quickly engulfed by the flames.

The Huaco Club was the first golfing facility of its kind in Waco. In a 1915 article in The Waco Morning News, James Hays Quarles attributes Walter V. Fort with bringing golf to Waco in 1896. Fort was inspired by golf courses he saw in Dallas and worked with other prominent local citizens to assemble assets needed to establish a golf club.

The Huaco Club, 29th and Sanger, Waco, TX (4)
A view of one of the many luxurious spaces at the Huaco Club’s clubhouse. This three-story building was once host to many social gatherings. The club not only served as a golf course but also hosted luncheons, dinner parties, dances, weddings, and banquets. Many of these occasions were mentioned in the society columns of Waco newspapers. Roy Ellsworth Lane collection, box 1, folder 16.

The charter for the Huaco Club was organized and signed on May 20, 1910. It called for $40,000 to be raised with 200 members purchasing shares of $200 apiece. The charter stated: “The purpose for which this corporation is formed is to support and maintain a country club for the promotion and encouragement of outdoor life, the games of golf and tennis and other innocent sports and amusements.” In 1913, the shareholder number met its goal. By October 1915, it had 183 stockholders with 63 associate members.

The club was more than just about sports—it was a meeting place for many Wacoans and out of town visitors. Many well-known Waco businessmen and prominent male and female citizens were on its membership rolls. The club frequently hosted luncheons, dinner parties, dances, weddings, and banquets, mentioned in the society columns of Waco newspapers on many occasions.

Fire Destroys The Huaco Club, 29th and Sanger, Waco, TX (2)
The remains of the white limestone mantel, a gift from the Huaco clubhouse’s architect, Roy Lane, mostly withstood the inferno. Here, it stands isolated as one of the last noticeable features of a once prominent building. E.C. Blomeyer photographic collection, box 2, folder 9.

Even though the Huaco Club and its contents were insured for approximately $26,000—far less than the $70,000 loss caused by the fire—plans for another golf facility were soon made. Chartered on August 27, 1917, and built circa 1920, the remaining club members opened a new facility, Spring Lake Country Club, at Day’s Lake in what is now Lacy-Lakeview. It included a larger course with 18 holes and an elaborate clubhouse. In a similar fashion as its predecessor, the new club continued to carry on various recreational as well as social functions. Meanwhile, the land the club occupied around 29th and Sanger Avenue was developed into one of Waco’s early “suburbs.”

The early days of golfing in the Waco area did have its setbacks and losses. But the sport that was once referred to as “pasture pool,” played in areas shared with grazing cattle, overcame such setbacks as the Huaco Club fire. Indeed, the love of the game, as well as the way it brings people together, still makes golf and its related activities thrive to this day, in and around Waco.

See more photos of the Huaco Club—before and after—in the Flickr slideshow below.


Created with flickr slideshow.

 

Sources

“Committee to Consider Probable Site for New Huaco Club House is Named; To Report Tuesday Night,“ Waco Morning News (Waco, TX). Feb. 2, 1917.

“Cows and Golfers Took Sporting Chance With Each Other When First Course Was Opened in Waco,” The Waco News Tribune (Waco, TX.). Apr, 5, 1925.

“Huaco Club is Completely Destroyed by Fire” Waco Morning News (Waco, TX), Jan. 4, 1917.

McReynolds, Mrs. B.B. “Current Events in Woman’s Sphere: Friday Night at the Huaco Club,” Waco Morning News (Waco, TX), Aug. 29, 1915.

Quarles, James Hays. “Waco Golf Club and Some of its Interesting History,” Waco Morning News (Waco, TX), Oct. 31, 1915.

“Recent Fires and Their Lessons: Clubhouses, City and Country,” Safety Engineering, v.33 (Jan.-June, 1917): p. 243.

Texas over Time: ALICO building, Waco

Texas has changed quite a bit over the years, as is readily seen in our vast photograph collection. To help bring some of those changes to life, we’ve created a “Texas over Time” series of GIFs that will illustrate the construction and renovations of buildings, changing aerial views, and more. Our collections are especially strong on Waco and Baylor images, but look for some views beyond the Heart of Texas, too.

ALICO construction GIFConstruction photos by Gildersleeve, 1911; modern photo (photographer unknown), 1984

  • The ALICO, now a Waco landmark, was started in 1910 and completed in 1911, by the architecture firm Sanguinet and Staats, with the help of famous architect Roy Ellsworth Lane.
  • The parcel of land that the building currently sits on at the intersection of 5th and Austin Ave was home to several things before the ALICO came along. The first recorded use of the land was a small pond that served as a buffalo watering hole and fishing spot. Around the time of the Civil War, the pond had dried up, and a blacksmith shop was built by W.E. Oakes. The site was eventually home to a bank, which was present until being torn down to build the ALICO.
  • At 22 stories, the building was so large that people as far away as McGregor could see its construction with binoculars. It even made it into a Ripley’s Believe it or Not comic in the 1930s. At the time of its construction, it was the first skyscraper in Texas, making it the tallest building in Texas. It held this title until the construction of the Magnolia in Dallas in 1922.

Austin Avenue--before and after ALICOAustin Avenue, before (early 1900s) and after (1910s) the ALICO

  • The ALICO was originally the home of and contracted by the Amicable Life Insurance Company, as well as being the home of several prominent lawyers, organizations, and various other businesses such as the Corner Drug Store (creators of Dr Pepper).
  • The building weighs approximately 40 million pounds and required 2,004 freight cars worth of material to construct. The ALICO survived a direct hit by the 1953 tornado due to the wind resistant designs of Roy Lane, even though the RT Dennis building across the street was completely demolished.

Sources:

“The New Amicable Life Building.” Waco Tribune Herald 12 Sep. 1954. Print.

Ryan, Terri Jo, and Randy Fiedler. “The Story of the ALICO Building: 100 Years, 22 Stories and 1 Towering Ego.” Waco Tribune-Herald 28 Apr. 2011. Web. 21 Aug. 2014.

See all of these images (plus a couple bonus ones you won’t want to miss!) on Flickr. GIFs and factoids by Braxton Ray, archives student assistant

Research Ready: June 2012

Each month, we post a processing update to notify our readers about the latest collections that have finding aids online and are primed for research. Here’s the scoop for June:

Lane-JohnsonResidence-Waco
Roy Lane was one of the most famous architects to have ever resided in the Waco area. The Roy E. Lane Collection contains various sketches and photographs of local houses that Lane designed.
    • William Cowper Brann Collection: The William Cowper Brann Collection contains secondary materials and a few primary sources detailing the career and death of influential journalist William C. Brann, editor of The Iconoclast.
    • Robert F. Darden, Jr. Collection: The Robert Darden, Jr. Collection contains correspondence, literary productions, and photographic materials belonging to Darden, a veteran of the Korean War and a resident of Texas.
    • De La Vega Land Grant Papers: This collection includes original correspondence, court documents, financial receipts, and newspaper clippings pertaining to the De la Vega Land Grant and Roger Conger’s research on the land grant.
    • Roy Ellsworth Lane Collection: The Roy Ellsworth Lane Collections consists of correspondence, literary productions, photographs, and blueprints highlighting Lane’s impressive career as an architect in the central Texas region.
Luper-BrazilMission-program
The Lupers were a Baptist missionary family who served in Portugal and Brazil during the 20th century. This program is indicative of their conscientious efforts to spread the gospel to the rural regions of Brazil.
  • Luper Family Papers: The Luper Family Papers are comprised of correspondence, literary productions, and other materials pertaining to a missionary couple and their experiences during the mid-1900s in Portugal and Brazil.
  • Greaver Lewis Miller Collection: The Greaver Lewis Miller Collection contains materials from an American pilot who trained at nearby Rich Field in Waco, Texas, during World War I. Materials include photographs, certificates, and artifacts from Miller’s time in the Army.

You can see how wide and varied The Texas Collection’s holdings are! These records—and the finding aids we have online—are just a small representation of the thousands of collections we preserve for future researchers. We’re working hard to make our collections more visible and hope that one of them will spark your interest!