Changes Ahead for The Texas Collection’s Social Media Presence

Photo illustration based on a photo from our Baylor move-in archives, 1960s.

Serving our diverse patron base has always been the primary goal of the team at The Texas Collection, and how we use social media to interact with you is a large part of that commitment. Over the years, The Texas Collection has created and maintained several social media outlets on different platforms ranging from Twitter to Facebook, from Flickr to blogs, and YouTube to print newsletters.

In partnership with the University Libraries’ Marketing & Communications team, we are excited to announce a realignment of our social media channels to more effectively and actively connect our followers with the content we have to offer. Here’s what we’re planning to do for each of our social media channels in the coming weeks.

Facebook (
This will continue to be a major source of connection between The Texas Collection and our audiences, especially those who are interested in broader Texas history themes. Content will include exclusive photo posts, short stories, news updates, and links to stories on our other platforms.

The Texas Collection Blog (
Our blog will serve as the home of longer stories, serialized stories, Research Ready (a digest of the newest archival collections available for research, published monthly), Texas Over Time (a photo series examining the changes in local and state landmarks), and other in-depth stories.

The Texas Collection on Flickr (
Our Flickr stream has been home to dozens of exclusive, high-quality images of the history of Baylor University and the State of Texas. We’ll continue to post intriguing images from our robust holdings on a regular basis.

Coming Soon: The Texas Collection joins @BaylorLibraries on Instagram! (
Beginning later this month, The Texas Collection will begin featuring content from our collections and the life of the library on the official Baylor Libraries Instagram account! Look for fun, engaging images curated from our collections and focusing on the Baylor University experience to start on September 9th.

In addition to our ongoing and new engagement opportunities, we will be making big changes to two of our social media channels in the coming weeks.

Sunsetting The Texas Collection’s Twitter account
After careful consideration, we have decided to suspend our Twitter account on September 30. We encourage our Twitter followers to follow @BaylorLibraries, where we will be posting information about The Texas Collection, joining with content and collections from across the greater University Libraries ecosystem, starting this fall.

Sunsetting The Texas Collection’s YouTube channel
The University Libraries have revitalized the central Baylor Libraries YouTube channel, and we have decided to shift our future videos into that space in order to consolidate the Libraries’ content into one central location, and to ensure that our videos reach a broader and more diverse audience. We will be migrating many of our older videos to that platform over the coming month, and new videos will appear there exclusively beginning on October 1st. We plan to keep The Texas Collection channel available for researchers through the end of 2020.

We are excited for the new opportunities to engage with our communities that will come with these changes to our social media presence, and we hope you will follow, like, share, and subscribe to each of them. We promise to continue to publish engaging, interesting, unique, and Texas-centric material on all our platforms for many years to come. Thank you for your support of The Texas Collection, and we look forward to seeing you all down the road.