“Will they explore a wider, more creative space through social interaction or through outside command? Though the answer should be obvious, consider the case of the heart surgeons from five hospitals in New England who spent 1999 observing each other’s practices and talking about their work. The result was a stunning 24 percent decline in mortality rates in bypass surgery, the equivalent of 74 saved lives, a result they could never have obtained through the traditional continuing education regimen of listening to lectures, reading articles, or even logging into artificial ‘knowledge management’ systems … as one biologist quips, ‘I link, therefore I am.'”

Thomas Petzinger, The New Pioneers (1999) … from the chapter titled, “Nobody’s as Smart as Everybody.”