This past month, the recent Korean drama, “Squid Game” has been trending ever since it was released on Netflix. The captivating, yet gruesome show, has viewers hooked as the next season is up for speculation. The show is based in Korea and is focused on the protagonist, Gi-hun, who has a severe sports gambling addiction. Constantly losing money on bets, Gi-hun finds himself in a difficult situation. His mother becomes severely ill and needs very expensive medical care in order to stay alive. In addition, with Gi-hun needing money for his mother’s medical procedures, he is in a lot of debt with sports bookies The first episode, Gi-hun is getting chased down throughout the city by sports bookies, getting in fights. If he does not pay them he will get killed. After meeting a man, he is offered to participate in a game. A game where he can win millions of dollars and would be able to pay his debt. This is not a typical sports or board game however, this game tests his life as well as others. He agrees but is unsure of what the game entails. When he gets taken to the place where the games are held, he and hundreds of others are faced with a rude awakening. They must beat multiple “childhood” games in order to survive. If they lose, however, they will be murdered.
Gi-hun’s character can be an example of the Cognitive Dissonance Theory at work. Former Stanford University social psychologist, Leon Festinger, explains cognitive dissonance as, “the distressing mental state that people feel when they find themselves doing things that don’t fit with what they know or having opinions that do not fit with other opinions they hold” (194). This explains how sometimes we do things that we have to do, even though it may not feel right unless we shift our attitudes. We tend to avoid dissonance because we easily become distressed when things become inconsistent. When we make a decision on a whim, we may still be hesitant or unsure, creating more tension. This concept can be seen in the second hypothesis of the Cognitive Dissonance Theory, as postdecision dissonance. Festinger defines postdecision dissonance as, “Strong doubts experienced after making an important, close-call decision that is difficult to reverse” (197). This can be felt when going through a break-up, making a big purchase, etc. We often gain anxiety over these big decisions because we are unsure of the outcome. The last hypothesis in the Cognitive Dissonance Theory is the, minimal justification hypothesis. Festinger explains this concept as, “A claim that the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counterattitudinal behavior” (198). Just like a cause and effect sequence, this concept is based off using behavior and attitude.
Festinger’s Cognitive Dissonance Theory can be seen in many of the concepts displayed in “Squid Games.” Gi-hun’s character is not particularly a violent character, he is deemed as a nice man despite his gambling issues. When agreeing to do the game, we can see the Cognitive Dissonance Theory at work. It is something he would not do ordinarily. He had to make this decision because his life would be hell if he decided to remain in public, as people would continue to mug him. Also, his mother’s life is at stake if he does not possess a large amount of money in a short time span. So he decided to make this decision not knowing that it involved murder. Once he sees how violent the game is, he begins to experience postdecision dissonance. He has doubts that he will not win this game and may never see his mother or family again. He begins to regret this decision. He leaves the game for a short time until the sum of money largely increases, and he is trapped to continue pursuing the game. The leaders of the game use the minimal justification hypothesis in order to keep the players in. They use money and survival as a ply to get people to continue. Incentives almost naturally make us follow through with a decision, and with the tough circumstances Gi-hun is facing, he is ultimately led to follow through. Although this show is quite gory and disturbing in instances, it can teach us a lesson about money and guilt. Gi-hun did not necessarily want to make these decisions, the stakes were high and he wanted to survive. This is a clear example of this theory at work and how our attitude may shift if survival is at stake.