If I had the chance to choose any business idea I wanted, it would be to franchise a Waffle House in the Waco/Baylor area. I really want the restaurant to be on La Salle.

Public relations would be a very instrumental part in the restaurant, because I want people to enjoy the time spent at the restaurant. The members, and attendees of the restaurant would have to have a reason to go, and with a good public relations director, I could market it very well. I have the vision of making it a more high-end waffle house for college students at the same affordable prices.

The press release would talk about how all the members working there are fun, and how easy going the whole restaurant is. I really want people to have fun with the atmosphere in the Waffle House, and feel like they can come at anytime of the night, and get the same experience. I would look to hire students that are very out going, and will work for maybe a smaller paycheck. If the students like the employees, they will get higher tips, which makes their paycheck higher.

I would love to get into social media, more so with the like of Pinterest and Twitter so that I hit the market of girls, and guys. We would want to hit Pinterest hard, because it gives us a market for people to notice how good our food looks.

If we were to do any social events, it would have to be through fraternity and sororities, because they have a lot of events, and waffles are always a great dish at any event.