Today in the Dallas Daily News there was an article on the new iPhones tells the reader about the new models. The article found here followed many of the writing rules we are learning about in class.
“You’re no longer limited to only black or white for you iPhone color. Now, you can choose green, yellow, red, white and blue. This fits well with the more colorful iOS 7. ”
These sentences came from the paragraph describing the new iPhone 5C. These sentences also represent the length of many of the sentences throughout the article. This coincides with the 1st rule of good writing: Good writing uses short sentences.
Another rule that this article followed well is the 4th rule: Good writing clears away redundancy, jargon and institutional language.
“The iPhone 5S is ”up to twice as fast” and has twice the graphical power of its predecessor. According to liveblogs, they said that this is 56 times as fast as the original iPhone, which I’ve gotta say, that’s pretty impressive. ”
Instead of saying that the iPhone 5S has an upgraded quad-core SGX544MP4 GPU,the writer of the article took out the technical jargon that many readers would not understand and put it in layman’s terms.
Rule number 5: Good writing comes to the point quickly.
There are many instances throughout the article that demonstrate this rule. One of these examples is regarding the price of the iPhone 5C on contract.
“It will be available with a 2-year contract for for $99 for 16GB and $199 for 32GB.”
Lastly another rule that this article exhibits is the 7th rule: Good writing has short paragraphs.
“They’re focusing on making the camera even better than it already is, too. “It used to be that to take better pics, you just learned to become a better photographer.” (That’s still true, Apple. Trust me. OurDallas Morning News photographers are a lot better than me no matter what camera each of us is using.) Apple claims the 5S camera is “SLR level.” and has a new type of flash called True Tone Flash. There is also a burst mode if you hold down the shutter button, which takes up to 10 frames per second. ”This is great for action shots and fidgeting kids,” Apple said. Fair enough.”
This was the longest paragraph throughout the entire article. It was six sentences long and contained a tidbit from the author as well. All the other paragraphs throughout the article were five sentences or less.