The article discusses the important decisions that were made after Steve Jobs died. Many people that were lovers of Apple thought that the leading brand in the technology industry would soon fall from the top. It hasn’t, and this news article is explaining that. Apple is in fact still the leading brand in the industry, and they continue to set the standard.

The writer talks about how the successor to Jobs, Tim Cook, will be unveiling products that Jobs created before he passed away. Apple has never been able to reach the lower market, because their phones are so expensive, leaving a large part of the market unscratched. Throughout the years the new Iphones have become more advanced, but the consumers argue that there is no real difference in the phones anymore.

Apparently consumers are constantly asking themselves the question of “Is this new update easier to manage than the old interface.” The general consensus has been yes, it does. The main thing that IOS 7 has been able to create buzz about is its ability to connect to the network in case some of the other modes don’t. People don’t realize this, because it was something that didn’t peak the usual consumers, this was an idea marketed for the experienced Iphone users.

The article states that Apple isn’t peaking yet, and it doesn’t look like they will anytime soon.