PR 11/14/13

Today, I read about Public relations in America and the ethics that go along with it.

 

The six core values of PRSA Member Statement of Professional Values are advocacy, honesty, expertise, independence,loyalty and fairness. All of these values stood out to me in this document because I am not familiar with Public Relations. These values are the basis of the rest of the document.

 

In public relations I think is important to uphold all of these values. In the PR industry it is important to be honest and open. Interacting with others in this industry requires all of these values.

 

The most important value loyalty. In PR you need to be loyal to those that you work both with and for. You need to build trust and relay the proper information.

 

After the PR representatives read the document you have to sign to approve.