For this post I read the The New York Times article titled “The Brand Of Me, As Seen On TV.” It was about the new appearances on day time talk television. The article is decently written. I found two pros and two cons for the article.

RULE: Good writing uses short sentences….. For the most part this article used simple sentences.

i.e. “For her debut, Queen Latifah chose to go old school”

RULE: Good writing uses short paragraphs…. Most of the paragraphs were two sentences or less

i.e. “There are no rules to determine what works as a talk show. But increasingly, a talk show is something to be worked”

RULE: Good writing clears away redundancy, jargon, and institutional language….. The whole concept of the article was based on the brand of Queen Latifah, which could be confusing for the average reader.

i.e. “But this fall, new aspirants are jostling for a perch on day-time television , and they seek a talk show less to cap a career  than to expand their marketing horizons.” (Jargon and confusing language in bold)

RULE: Good writing comes to the point quickly…. This article from the beginning sort of beats around the bush with getting to the point and the things you really want to know.

To read the beginning of this article click Here.