This text is used for the Lectionary Year C on March 13, 2016.
George Lakoff described the importance of linguistic framing in his book, Don’t Think of an Elephant. He describes an experiment. He recorded that when someone tells a listener not to think about an object, it frames the issue so that the listener now cannot avoid thinking about what you asked them not to think about. So whenever he asked people not to think of an elephant they were unable to not think about an elephant. Isaiah 43:16-21 invites the reader to disregard previous salvation history.
The passage (vv. 16-21) reframes the historical perception concerning the anticipated fall of the Babylonian Empire to Cyrus. The first section of this unit contains a description of God in history (vv. 16-17). The second section instructs and challenges the community to eschew remembrance of the past. The third section describes the “new age”(vv. 18-21).