Research Tracks

A publication of the Office of the Vice Provost for Research at Baylor University

May 10, 2013
by Baylor OVPR
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Baylor faculty member’s research sheds light on consumer attitudes toward sunless tanning products

For many people, having tanned skin is as much a part of springtime fashion as wearing shorts and tank tops. While new sunless tanning products promise a darker skin tone without exposure to damaging ultraviolet rays, a new Baylor study suggests that unless these bronzing creams, sprays and wipes can deliver an even, natural-looking tan, young women may not choose them over sunbathing or tanning beds.

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