Marketing


Uspto.gov

Serves as the home page of the United States Patent and Trademark Office’s main web site and provides a searchable database for patents and trademarks, as well as information and FAQs on patents and trademarks.

ProQuest Research Companion

Developed by writing instructors and librarians, this resource consists of nine Learning Modules and seven interactive tools – designed to automate the basic parts of the research process. The multimedia-based learning modules engage students to think more critically and creatively about their research, while other interactive tools help students navigate through the research process more quickly to spend more time on the research that interests them most. ProQuest Research Companion adapts to all devices –- laptops, tablets, and smartphones.

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Statista

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

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Trial expires: Saturday, November 30, 2013

Business Abstracts with Full Text

“Business Abstracts with Full Text offers a multitude of business magazines and scholarly journals: this comprehensive database contains the full text of articles from more than 510 key publications dating back to 1995, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports from associations, societies, trade shows, conferences and more. “

IBISWorld Industry Risk Ratings

This resource has been added to the IBISWorld subscription.

Social Sciences Index Retrospective

“Social sciences index retrospective, offers the ability to search a wide range of important journals in the social sciences. Topics include the latest concepts, trends, opinions, theories, and methods from both applied and theoretical aspects of the social sciences. ” –Publisher description

WARC (World Advertising Research Center)

Online collection of articles and reports on advertising. May be searched by brand, advertiser, agency, and various other parameters.

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Trial expires: Friday, March 16, 2012

Statista

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

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Trial expires: Saturday, March 17, 2012

Frost and Sullivan

Provides access to to technology, market, and econometric research services covering the following industries: Industrial Automation & Electronics; Chemicals, Materials & Foods; Environmental & Building Controls; Automotive; Energy; Healthcare; Aerospace & Defense; Information and Communication Technologies.

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Trial expires: Tuesday, December 13, 2011

Web of Knowledge — Book Citation Index

The Book Citation Index has been added to our Web of Knowledge subscription for a trial period. To use this feature, click on the “Cited Reference Search” link and complete the search form. Just below the search form you will see “Citation Databases” with a “+” to the left. click on that plus to view the options that allow you to narrow your cited search to books or chapters in books.

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Trial expires: Thursday, December 15, 2011

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