Marketing


Web of Science. Core Collection (Archives, 1900-1969)

Added the archives (1900-1969) for the Social Science Citation Index and the Science Citation Index.

NDLTD

Provided by the Networked Digital Library of Theses and Dissertations (NDLTD), this resource is building a comprehensive gateway to all doctoral and master-level theses and dissertations, many openly accessible, by harvesting the information from repositories throughout the world.

University Reporter

Provides media and consumer research, particularly data on magazine circulation, audience, age and income.

EMarketer PRO

eMarketer provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. Global in scope, eMarketer is helpful for understanding the growth and impact of the Internet, and enables students and faculty to stay abreast of new trends, such as social networking and mobile marketing.

SAGE Business Stats

Provides accessible, reliable data for students and faculty to research key issues and trends in the United States. Business Stats contains more than 13,000 data series on U.S. states, counties, cities, ZIP codes, and metropolitan areas. Data series also contain over 40 years of historical stats, as well as projections going out to 2050.

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Trial expires on Wednesday, November 9, 2016.

Variety Insight

This resource was on trial and has been acquired by the Baylor Libraries.

Variety Insight

Delivers data and information that tracks people, projects, and companies across film, television and digital entertainment. It includes up to date and accurate development slates for TV networks, film studios and digital platforms so students are better informed about what Hollywood is buying and producing, direct contact information for over 50k entertainment executives, exportable project and talent lists, and talent representation including agents, managers, publicists and entertainment attorneys.

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Trial expires on Thursday, April 28, 2016.

AdSpender

Ad$pender provides advertising information in the areas of TV, radio, magazines, newspapers, outdoor, and Internet and generates reports for company expenditures. Coverage includes information on national spending trends and provides information by industry, parent company, subsidiaries, advertisers, products and brands.

Mergent Intellect

Offers access to private and public U.S and international business data, industry news, facts and figures, executive contact information, job opportunities, specific company job listings, the ability to access industry profiles and much more.

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Trial expires on Saturday, April 30, 2016.

eMarketer

eMarketer provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. Helpful for understanding the growth and impact of the Internet, eMarketer enables students and faculty to stay abreast of new trends, such as social networking and mobile marketing.

Please provide us with feedback on this resource.

Trial expires on Tuesday, December 15, 2015.

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