Career Spotlight: Marketing Manager


Marketing is a popular major choice for many of our students, due to the perception that interpersonal skills and creative talent are key elements.  Today’s post will focus on the responsibilities of marketing managers.  From Occupational Outlook Handbook:

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for new products and services. Then they oversee the development of that new product.

Take note that strategy based on data is a key element of this profession.  Do you consider yourself a strategic thinker?  Do you like analyzing information?  Obviously, the ability to work as part of a team is also critical.

It is also important to recognize that many marketing managers have work experience in the field prior to taking on the management role.  Reviewing full-time job postings for marketing managers will help you gain an understanding of what kinds of experience you will need to be qualified for a leadership role.  You could even begin gaining experience during college through internships.  Make sure to visit the website for the Office of Career and Professional Development for information on how to prepare for and find an internship.

Another resource, the American Marketing Association, has a section of their website devoted to students.  It includes a job board.  Keep in mind that once you determine if a career in marketing is for you, you will need to develop a plan for marketing your own skills and talents.

Click here for more information on the Marketing major at Baylor.

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