In the text, A First Look at Communication Theory, written by Em Griffin capitalized on the different approaches to analyzing data. Essentially, in the second chapter, Griffin breaks down a commercial in two separate ways and addresses the situation how depending on which interpretive lenses you are wearing depends on the meaning of the commercial as a whole. With the two different ways to approach the topic, there are a number of outcomes. One deals with numbers, only one truth, and is very logical, while the other is more based on theory and assigning meaning to communicative texts. Both will lead to you the answer you are looking for. But what answer are you looking for? Right now the answer that I have been searching for is how to be a leader and not a boss. As seen, the boss delegates and tells people how things should be done regardless of they have done it before. A leader steps in front of the pack and works alongside their followers and makes sure the job gets done effectively and up to expectations. If you act more as a boss and tell people what to do they might listen, but their perception is going to be clouded. On the other side of the spectrum, if you lead by example and live your life in the front of the pack the vision is going to be clear. And these people are going to follow you to the ends of the earth.

While Griffin was explaining the objective approach or the assumption that there is only a singular truth that is based on a cause-and-effect basis, Griffin acknowledges that Swartz had a good perspective regarding how to send a persuasive message. The best way to influence and persuade people is to “evoke past experiences that create resonance between the message content and the person’s thoughts or feelings.”(14) This is a lot of big words that can be broken down into one simple sentence, memories of personal experiences persuade other individuals more than any argument could. Once we consider the most effective way to influence others the next best step is to see what others see, or walk a mile in their own shoes so we know we are not asking too much of them. Humanistic scholars study this or “what it’s like to be another person in a specific time or place.”(15) Lastly, when attempting to lead individuals it is important to understand where you stand on the age of question of choice. This question has remained unanswered since the begging of intellectual humans, the question of free will or heredity. Either you believe “Pleasure stamps in, pain stamps out” or “I am the master of my fate; I am the captain of my soul.” (17)

Finally, our journey through life is full of first experiences then later memories. Some scholars have concluded that immortality can actually be achieved through these memories. I believe Schartz was on the right track when he was talking about persuading people is easier when you involve their past emotions. At the end of the day, I see how my mom is moved y anything that resembles growth and leaving because to her she only thinks of her little boys growing up and leaving for college. Furthermore, this same feeling is crucial when leading individuals because you need to figure out what inspires them to be better and what motivates them to get out of bed every morning and grind. For some, money is the biggest motivator, and others the goal of one day reaching happiness. But as a leader, I believe it is your responsibility to understand and work with the situation you are given so your followers can achieve everything they want to achieve in life. After you understand what motivated people you need to decide what if the appropriate amount of work to expect them to do. After all one individual can only do so much work, so you need to step into their own shoes so you can understand how much they can manage without affecting the quality. The final step is to understand how choice works. Scholars have concluded that people tend to lean to the free choice and free will side of the spectrum. This makes it crucial to make them happy as their leader. If you do not follow the steps above they will not be happy and leave you for someone who is going to get them to where they want to be going.