Blog 7: Once you see it you will never unsee it.

Before reading through Burke’s “The Rhetoric of Hitler’s “Battle” I never knew the dramatic parallels between Hitler’s rule over Germany and the Empires rule in Star Wars after the third episode. First and foremost they both are called stormtroopers. Then above them are the Imperial officers uniform that resembles German officers uniforms with tight-fitting shirts, big belt buckles, and lapel symbols to classify rank and awards. Next, we can look at the leadership, Senator Palpatine assumes the rule of chancellor before he becomes emperor just like like Hitler’s role as chancellor before he became a dictator. There is a striking similarity to ‘Order 66’, when the stormtroopers eliminate the Jedi, and the Holocaust when Nazis eliminated the non-germans. And lastly, both Hitler and Chancellor Palpatine used Projection Devices to get people on their side. Palpatine used the story of the Sith Lord who could save everyone’s life but his own to persuade Anakin to join the dark side, and Hitler used readings and teaching from the old testament to persuade people to join him.

In a translation of Hitler’s works, Hitler Claims “Preventing the division of the attention of a people, and always in concentrating it on a single enemy. The more uniformly the fighting of a people is put into action.”(193). For knowing what Hitler has did in his lifetime forces me to take all this reading with a grain of salt.  He then continues to say “It is part of the genius of a great leader to make adversaries of different fields appear as always belonging to one category only, because to weak and unstable characters the knowledge …[of] enemies will lead only too easily to incipient doubts.”(193). By assigning inhuman characteristics can make justifying his actions easier when he claims “attitude of primitive races towards their rules recalls a mechanism which is universally present in mental disturbances and openly revealed in… persecution”(214).

By all means, I am not agreeing with Hitler’s beliefs nor do I support him or his beliefs in any way shape or form, but I want to acknowledge his persuasive abilities. He was able to rise to power and gain support from his countryman based on his misconceptions and hard feelings after World War I. But once I looked deeper into his persuasive techniques it is very similar to Darth Vader’s. They both gained support by the use of force and fear inflicted on others. By inflicting this fear they were able to control their so-called “supporters”. The first quote I picked because it was interesting. By preventing people from deciding their attention and focusing it all on a single enemy was the best way for Hitler to gain his power. In essence, he unified the people to all belief one common goal, then strived to accomplish this goal. This is a lot like some problem-solving activities done in schools where a group of people works together for a common goal. Another persuasive tactic he uses is almost like an illusion were Hitler wants people to believe that the leaders are all from one group of people with similar backgrounds. The Empire does this by unifying its people with false hopes through empty promises of prosperity and power. Lastly, he downgrades his enemies to promote animal-like qualities amongst them, making them an easier target. By the association of “primitive races” makes them automatically seem as if they are not human and are below you based on their race.

Blog Post 5: Loosing Your Closest Friends Over Liking

Cialdini considers Liking to be one of his weapons of influence, at first I was puzzled but upon further thinking I understood how who we like and hang around us influence us the most. I have fallen victim to this persuasion technique when I was a young child. In elementary school, I would hang out with one of my friends who I considered to be cool. He was athletic, smart, and just overall a cool guy. With my young mind not knowing how to react, I started to do things the same way. It got to the point where I started to like the color pink solely because a couple of my friends did. I would go out of my way and buy pink shirts and color various crafts with pink and black markers because I thought it made me ‘cooler’. Little did I know I fell for one of the easiest ways to persuade someone. This form of persuasion was also prevalent in my high school, but not for being cool because everyone was doing it. This was Cutco Kitchen knives. They operated in a way that helped out the students by paying the students minimum wage, but also sucked them in by having their friends recommend you for certain positions. These pressures from friends are great for business but can also ruin friendships.

A woman who attended multiple Tupperware parties said it best when she stated, she had “enough containers… and could buy them cheaper at the store… But when a friend calls up, I feel like I have to go. And when I get there, I feel like I have to buy something” (168). By using our friends to suck us into a sale we automatically feel an obligation to help out our friend. In addition, Joe Girard found a way to sell five cars a day just by having people like him. Solely by “finding a salesman they like, plus the price; put them both together, and you get a deal” (170). This is just one other reason how liking the person can translate into persuasion. Lastly, it amazed me how Physical attractiveness, similarity, and compliments can persuade an individual into liking you. People tend to associate physical attraction with “Talent, kindness, honesty, and intelligence… and these assumptions that good looking equals good” (171).

In essence, by understanding who someone likes and who they are friends with can improve your chance of persuading them. For some, just mentioning a friend’s name can be enough to catch their interest and persuade them to buy what you are selling. For almost every situation, whether it is peer pressure, persuasion, or helping our a friend is as always hard to say no to those closest to you. In the example of Tupperware parties, people would attend because they like that friend and want to support them. This is also evident in pyramid schemes. If one of your friends falls into this trap, it is hard for them to get out and break even, and can also ruin a lot of friendships. How some of these work is they rely on your network of friends to sell goods. But what tends to happen if the friends you use to rely on break apart because whenever you get together with them they are preaching about this wonderful product they have. I can understand how this can be useful, but do the ends really justify the means? Mr. Girard had a unique system when selling cars. He believed and proved that people are more willing to work with people they like. Of course, this makes sense but how can you go about making an individual like you? Cialdini showed how society assigns traits of an individual who is physically attractive. People who are physically attractive can make better sales and can get out of situations unattractive people would not be able to. Along the same line, similarities between the seller and the buyer can promote good business. Furthermore, a person, no matter their intentions, always believe they are the best at everything. If you look at teachers, yes they are molding the minds of our young, but there is one sure way to pass all of your classes. A teacher is always the smartest in the room and if you regurgitate what they say they will believe you are a genius. This form of similarity creates a tie between the two individuals because we like people who are similar to us. Lastly, Humans are suckers for flattery and will make decisions based on this. Liking can promote business for a little but it is inevitable that their network of friends will slowly decline based on how often you fall upon them to buy your products.