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New Online MA in Advertising & Public Relations December 11, 2020

Posted by Mia Moody-Ramirez in : Uncategorized , trackback

By Marlene Neill

After a full semester of preparations with online instructional designers, the new online MA in advertising and public relations is ready for a January 2021 launch.

The first two courses are Theory of Mass Communication and Seminar in Mass Communication, which is focused on digital media. Courses planned for this summer include Data Analytics & Visualization and Ad & PR Leadership.

The online MA is designed to meet the needs of working professionals. It is flexible and affordable. Students can enroll one, two or three courses per semester, depending on their job demands. Students who enroll in six hours per semester can complete their degree in two and half years. The cost is $1,200 per credit hour.

“In our research that we conducted prior to launching this program, we found that similar programs at other universities have reported that their graduates have received an average of a 25 percent salary increase upon completion of the degree, so it is an investment in your career,” said Dr. Mia Moody-Ramirez, professor and department chair.

In preparation for the online MA program, committee members, Marlene Neill, Mia Moody-Ramirez, Maxey Parrish and Bob Darden, researched best practices and industry trends this summer to help construct a program that would be attractive for individuals interested in getting an online master’s degree.

“There is a lot of competition,” Darden said. “We wanted to make sure our program would be cutting edge.”

In addition, faculty met with Baylor’s online instructional designers on a weekly basis to ensure the program meets expectations for quality and consistency across the courses. The program’s committee members will consider adding certificates this summer. Topics might include leadership and image management.

The online MA program is focused on the skills and competencies that are necessary for a career in advertising and public relations management such as leadership, budgeting, market research, strategic planning, crisis communication and data analytics.

According to U.S. Bureau of Labor Statistics, public relations managers earn an average salary of $114,800 compared to $60,000 for public relations specialists, an entry-level position. Last year, there were more than 3 million job postings that requested a master’s degree in public relations or a related discipline.

For more information, visit: https://www.baylor.edu/journalism/onlinema/


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