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Baylor Journalism, Public Relations & New Media Faculty Continue to Publish During Pandemic December 11, 2020

Posted by Mia Moody-Ramirez in : Uncategorized , trackback

Department Research Summary 

Even during the Covid-19 pandemic, members of the Baylor Journalism, Public Relations & New Media faculty continued to publish research in the industry’s top journals, conferences and with leading publishers.

Dr. Marlene Neill published three journal articles this past year including “Public Relations Professionals Identify Ethical Issues, Essential Competencies & Deficiencies” in the Journal of Media Ethics, “Examining the Effects of Symmetrical Internal Communication and Employee Engagement on Organizational Change Outcomes” in the Public Relations Journal, and “Public relations primed: An update on practitioners’ moral reasoning, from moral development to moral maintenance.”

In addition, her second book, “PR Women with Influence: Breaking through the Ethical and Leadership Challenges” is scheduled for a late December release with Peter Lang Publishing. 

New faculty member Dr. Alec Tefertiller published two articles during his time at Baylor, “Cable cord-cutting and streaming adoption: Advertising avoidance and technology acceptance in television innovation” in Telematics and Informatics and “Preparing mass communication students for an evolving industry: The influence of emotional intelligence and extracurricular involvement on career adaptability” in the Journalism and Mass Communication Educator.

In addition, Dr. Tefertiller presented two papers at the annual convention of the Association for Education in Journalism and Mass Communication this past August. “Prepping (for) a Diverse Ad Industry Future: First-Generation College Students are More Proactive, Creative and Adaptable” was presented in the Advertising Division, and “The nature of FoMO: Trait and state fear-of-missing-out and their relationships to entertainment television consumption” was presented in the Entertainment Studies Interest Group.

Finally, Dr. Tefertiller’s paper “Company responses in times of crisis: A content analysis of COVID-19 emails” was presented at the Southwest Education Council for Journalism and Mass Communication Symposium this past October, where it was awarded a top paper award.

Dr. Moody-Ramirez had three journal articles accepted for publication and made several presentations. She co-authored Black Twitter Representations of #Kavanaugh Hearing with Dr. Dorothy Bland, which was published in the Journal of Research on Women and Gender. Along with Drs. Margaretha Geertsema-Sligh and Ingrid Bachmann, Dr. Moody-Ramirez, co-authored Educating Journalism Students on Gender and Inequality, which was published in Journalism and Mass Communication Educator. In a third article, Dr. Moody-Ramirez, Robbie and Franci Rogers published, Activist Knitting: How stitching together something so simple has created a movement in the Journal of Research on Women and Gender.

Moody-Ramirez and graduate student Emily Guajardo received a Top Paper award from the AEJMC Visual Communication Division for a paper titled, “A Critical Race-Visual Communication Analysis of Immigration-Themed Memes.” Also during AEJMC 2020 conference, Moody-Ramirez served on a panel titled, “Teaching Students How to Construct Theory.” The panel was sponsored by the Communication Theory and Methodology Division.

Moody-Ramirez also served on an Electronic News Division  panel titled, “Covering Covid-19, Black Lives Matter and the Election.” Panelists discussed best practices, challenges, fears in an effort to support one another during this era of social unrest. Moody-Ramirez also served as a panelist for the 2020 AEJMC Kopenhaver pre-conference workshop. The workshop, “Women Faculty Moving Forward: 100 Years from Suffrage to Academic Leadership,” offered  tips to new assistant professors on the tenure track.



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