Today I will be summarizing the Public Relations Society of America’s Ethics section.
http://www.prsa.org/AboutPRSA/Ethics/CodeEnglish/#.UoUsFvlJOSp
The most important practice to a PRSA member is ethical conduct. This section of their website defines what the ethical code that they are supposed to follow is.
The core values of the foundation are advocacy, honesty, expertise, independence, loyalty, and fairness. They believe that these values are vital to the integrity of the organization.
The intent of the free flow of information is to keep the integrity of the organization with the media and to aid in successful decision making. They must be sure to put out truthful and accurate information
Competition, disclosure of information, safeguarding confidences, conflicts of interest, and enhancing the profession are all of the other codes of conduct the organization must follow to be considered ethical.
At the bottom of the website’s page there is a pledge to sign that says you will conduct yourself in all the ways stated previously and that you realize there are consequences if you do not act in ethical manners.