Dr. Jim Roberts
Dr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.Buy Shiny Objects! (Click Below)
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Tag Archives: brands
Kids & Brands NPR Interview
Hello All, It’s been awhile since we last talked. I hope everybody had a great Chrsitmas and that your New Year is off to a good start. Please find below an interview I just did (with a panel of three … Continue reading
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Tagged brands, kids, Materialism, parents, Shiny Objects
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