Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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If you have ever been involved in kids’ sports you’ve probably heard a coach say, “There’s No ‘I’ in Team”. There may be more than a kernel of truth in such a saying when it comes to family finances as … Continue reading
We’re all familiar with it – The Golden Rule: “Do unto others as you would have them do unto you”. This sentiment appears to be universal. It’s golden in its simplicity, that we would treat others as we would like … Continue reading
If you’ve read my book, Shiny Objects, you know I can’t resist a good story on how much Americans spend on their pets – talk about scary. Halloween is just around the corner and it looks like spending on All … Continue reading
Last weekend my wife and I went to the movies – a rare occasion for us. We were both coming of age in 1979 when the Iranian students stormed the U.S. embassy and held their U.S. hostages for 444 days. … Continue reading
Are you waging a battle with Shiny Objects? If so, help has arrived. Fudget’s Budget, a 1954 animated short film by United Productions of America (UPA), starring George and Irene Fudget, amusingly illustrates the perils of falling off the budget … Continue reading
The incredibly popular, over 220 million You Tube views, Gangnam style video from Korean hip-hop artist Psy is actually a pointed social commentary on spreading materialism in Korea. Gangnam is the Beverly Hills 90210 of Seoul Korea. Many of … Continue reading
Did you know that Americans throw out approximately 140 million, yes, that’s millions, of cell phones every year? To see if you might be a slave to your cell-phone, answer the following eleven questions and use the benchmarks below to … Continue reading
At last. Thanks to Fiat and the Starbucks of Italy – Lavazza, you can now make a fine cup of espresso while you drive. Fiat’s 500L, to be relaesed in the US in 2013, will combine two things Americans love, … Continue reading