At last. Thanks to Fiat and the Starbucks of Italy – Lavazza, you can now make a fine cup of espresso while you drive. Fiat’s 500L, to be relaesed in the US in 2013, will combine two things Americans love, cars and coffee. The safety concerns of drinking (and preparing) 200 degree liquid while speeding along the espresso way (pardon the pun) at 75 mph are real. But the real issue, addressed in my book, Shiny Objects, is how our obsession with possessions and our own personal desires has clouded our better judgment. Read my book. Change the world. Beginning with you.
Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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