It’s been awhile since we last talked. I hope everybody had a great Chrsitmas and that your New Year is off to a good start. Please find below an interview I just did (with a panel of three moms) on National Public Radio (NPR) about kids and Brands. I hope you like it.
Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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