Some people like to think that the proclivities of college students are a relatively recent occurrence. “They wear pajamas to class! They never look up from their cell phones! They give each other ridiculous nicknames! They have their laundry picked up by a service that washes and folds it before returning it to them!” And so on. The corollary to…
Month: March 2015
(Digital Collections) An Open Letter to Whataburger: Advertising Deliciousness at Baylor Since 1954!
Dear Folks at Whataburger, Did you ever wonder what would happen if you advertised your delicious hamburgers consistently in a university’s publications since 1954? You’d get 186 occurrences of ads and other mentions of Whataburger throughout the Baylor University archives, and pardner, that’s just what we wanted to talk to you about! Of course you’ll recognize the “flavor” (pardon the…