August 7, 2017
by Baylor Instant Impact
Sport Management marketing students with Dr. Jeff Petersen (far left) and Round Rock Express general manager Tim Jackson (far right) at Dell Diamond
Graduate students in Baylor School of Education’s (SOE) Sport Management program joined the roar of a Dell Diamond stadium crowd with cheers and claps as they enjoyed a game of the Round Rock Express minor league. But they weren’t there for the baseball action; they were there to see sports marketing in action. As the sweltering Texas sun finally sank over the horizon, Dr. Jeff Petersen’s marketing class settled in for the Triple-A game, ending a full afternoon visit to the stadium, where the students met with sports marketing professionals and toured Dell Diamond — all facilitated by Round Rock Express General Manager Tim Jackson, BA ’08, MSEd ’09, graduate of the Sport Management Program.
“The biggest thing is just getting [students] exposure,” said Petersen, Ph.D., associate professor in the Department of Educational Leadership. “We do this summer trip where we come here and get an immersive experience by visiting with the front office staff, touring the facility from a marketing perspective, and then watching some of the marketing happen.” Petersen has been taking his sports marketing classes to Dell Diamond for five years. Continue Reading →
June 1, 2015
by Baylor Instant Impact
Baylor School of Education master’s students in the Sport Management finance class have been working to raise $10,000 to build a water play center at the Piper Center for Family Studies and Child Development. The Piper Center allows approximately 350 Baylor students a semester to study, observe, and experience child development behaviors in and outside the classroom.
The idea for the Piper Water Discovery Center began last fall semester with Dr. Mar Magnusen, assistant professor in the sport management graduate program, and Barbara Crosby, director of the Piper Center. They wanted to find a project that would benefit sport management students, the Piper Center and the Waco community. Funding and building a water feature for the kids sounded perfect.
When Magnusen began teaching his sport finance class this semester, he introduced the project to his students, and the ideas started flowing. Students formed teams and pitched ideas for a campaign to fund the water center, which will include a miniature fountain spouting water into a stream covered halfway by a bridge that eventually leads to a plant garden. Continue Reading →