Dr. Jim Roberts
Dr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.Buy Shiny Objects! (Click Below)
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Tag Archives: Yale
Capuchin Commerce
This may all be just a bunch of monkey business, but Saturday’s Wall Street Journal (4-1-2012, C11) had a great article about the consumer behavior of monkeys (Capuchins to be more precise).1 Laurie Santos, a young scientist at Yale University, … Continue reading
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Tagged Capuchin Monkeys, consumer behavior, humans, Laurie Santos, saving, spending, Yale
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