Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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Tag Archives: Shiny Objects
My research (with friend and colleague Steve Pirog) on cell-phone addiction, http://www.akademiai.com/content/q41011j715q26n7h/, has created quite a media stir recently. Coverage has even jumped “the pond” with coverage by The Daily Mail of the UK: http://www.dailymail.co.uk/news/article-2241326/It-s-probably-better-talk-How-checking-phones-60-times-day-driving-away-friends.html. The most commonly asked question … Continue reading
With all of the excitement over the now $550 million Power Ball lottery, I thought I would share with you a brief excerpt from my book (Pages 151-152), Shiny Objects: Why we spend money we don’t have in search of … Continue reading
Despite the somewhat rocky economy, Hermés, a retailer of upscale leather accessories and fancy silk scarves, can hardly keep their shelves stocked with their toney merchandise. Hermés’ starter Birkin leather handbag retails for $6,130. The upscale retailer tallied a 24 … Continue reading
It’s seldom that you can find much that’s funny about our preoccupation with Shiny Objects, but I think I just might have. I have tried this joke out on several live audiences to a chorus of snickers and even a … Continue reading
You can imagine my disappointment when I discovered that the SHINY OBJECTS found on Mars was not a copy of my new book, Shiny Objects: Why we spend money we don’t have in search of happiness we can’t buy. In … Continue reading
If you have ever been involved in kids’ sports you’ve probably heard a coach say, “There’s No ‘I’ in Team”. There may be more than a kernel of truth in such a saying when it comes to family finances as … Continue reading
We’re all familiar with it – The Golden Rule: “Do unto others as you would have them do unto you”. This sentiment appears to be universal. It’s golden in its simplicity, that we would treat others as we would like … Continue reading
If you’ve read my book, Shiny Objects, you know I can’t resist a good story on how much Americans spend on their pets – talk about scary. Halloween is just around the corner and it looks like spending on All … Continue reading