Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His book SHINY OBJECTS is available on Amazon.
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Co-author and friend, Chris Manolis, and I recently had an article accepted for publication in the Journal of Marketing Theory and Practice. The study investigated how the three ingredients of self-control impact our shopping. First, let me share … Continue reading