Dr. Jim Roberts
Dr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His new book SHINY OBJECTS will be available November 8, 2011 from HarperOneBuy Shiny Objects! (Click Below)
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Tag Archives: fast food
Food For Thought
Taco Bell, McDonald’s, Wendy’s, BK, Schlotzsky’s, Red Lobster, Chili’s, Panda Express, Olive Garden, Dairy Queen, Denny’s, KFC, and even Long John Silver’s, are all like members of the family to many of us. As Americans, we love to eat out. … Continue reading
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Tagged Dining out, fast food, future value calculator, savings, spending
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