Dr. Jim Roberts
Dr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His new book SHINY OBJECTS will be available November 8, 2011 from HarperOneBuy Shiny Objects! (Click Below)
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Tag Archives: consumer culture
Looking For Happiness in All the Wrong Places
If I were to ask you, “Do you feel happiness can be attained through money and material possessions?” it’s a safe bet that most of you would say “No”. But then, why do so many of us act as if … Continue reading

