Dr. Jim RobertsDr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His new book SHINY OBJECTS will be available November 8, 2011 from HarperOne
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Tag Archives: Black Friday
It’s that time of the year again, when families far and wide gather to give thanks for the blessings bestowed upon them over the past year. Don’t forget to add a generous helping of food, football, and of course, shopping. … Continue reading
Things got a little nutty at Walmarts across the nation on Black Friday. As I mention in my new book, Shiny Objects: why we spend money we don’t have in search of happiness we can’t buy, the events of … Continue reading