Dr. Jim Roberts
Dr. Roberts is a leading researcher on consumer behavior and the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University in Waco, Texas. His new book SHINY OBJECTS will be available November 8, 2011 from HarperOneBuy Shiny Objects! (Click Below)
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Tag Archives: billions
Consumers Gone Wild
There is a particular section of my upcoming book, Shiny Objects, which exposes the crazy things we do as consumers. I refer to the short vignettes that appear throughout the book as “Consumers Gone Wild” (CGW). The opening CGW … Continue reading
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Tagged billions, Consumers Gone Wild, Halloween, pet costumes, Pets, spending
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