The incredibly popular, over 220 million You Tube views, Gangnam style video from Korean hip-hop artist Psy is actually a pointed social commentary on spreading materialism in Korea. Gangnam is the Beverly Hills 90210 of Seoul Korea. Many of the denizens (residents) of Gangnam are wealthy. The fact that the residents of Gangnam have not earned their fortunes the “old fashioned” way, through hard work and sacrifice, but by simply being in the right place (Gangnam) while the real estate values skyrocketed runs counter to traditional Korean views about wealth. Welcome to 21st century America. It appears that the citizens of Gangnam, and the rest of Korea, like citizens all over the world, may benefit from a quick read of my book, that explains our love of Shiny Objects.